This is Apple, the best consumer electronics manufacturer on the planet. I expect nothing short of 120hz display, always on, 5x Periscope lens (the aforementioned Sony phone has a telephoto with optical zoom!), Pencil support with magnetic charging on the Max model, full manual camera, an A16 Ultra variant, bigger battery, USB-C, some exclusive apps (eg a mobile version of Aperture), mmWave and a 240hz sampling screen for faster gaming response times.
This isn't some cloud-cuckoo wishlist. Android phones of various shapes and sizes have all had these features for years. But imagine if Apple did them all and polished them to perfection. Nothing wrong with bigger stats for the regular iPhone but the Pro model needs to offer something more this year to even justify its own existence IMO.