What is stupid? The threads pop up because new people come to the forum and have questions, I'm sorry but this will be my first unlocked phone and I came to the forum for help and discussion and I believe that is why the forum is here on first place but for what I've been experiencing the past couple of days the forum is full with haters and trolls.
That you can get a phone at full price is nothing new but that Apple is willing to give you a non carrier SIM free specific phone on launch date without doing an upgrade on your contract and make you sign in for another two years with your carrier is another thing and that's what is this thread is for, to find some information about purchasing unlocked in the store on Friday morning.
I've been talking with customer service and I've asked in the Apple store by my house and I've got mixed answers. The don't know if they are going to allow sim free phones on day one yet.
It looks like you know what to do and how to get your phone and I congratulate you, I didn't know until know but thanks to your polite guidance I'm all set.
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That link does not mean too much, I was told that is just a placeholder for now and it could change at 12:01 Friday morning, the 5C you can purchase sim free or with t-mobile sim on Friday but they are not sure about the 5s as it looks like they do not have as many as th 5C.
I guess the best bet is to purchase online and then go to the Apple store in the morning, if they have the one you want you can cancel previous order and walk put with your new phone.