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The upcoming launch of Apple's redesigned MacBook Air with the M2 chip has some Windows laptop manufacturers "worried" that sales of Intel-based laptops will be negatively affected, according to industry sources cited by DigiTimes.

intel-go-pc-justin-long.jpg

"A Wintel brand vendor pointed out that at a price point of US$1,000-$1,500, the MacBook Air will crowd out other high-end notebooks," the report claims, with "Wintel" referring to Windows laptops powered by Intel processors. The report added that "upgrades to the M2 processor, camera lens, and casing put the slight price increase of the new MacBook Air within an acceptable range for consumers."

Windows laptop makers are also concerned about weakening consumer sentiment driven by inflation and economic downturn, the report claims.

Pricing for the new MacBook Air starts at $1,199 in the United States, with the M2 chip offering up to 18% faster CPU performance and up to 35% faster graphics performance compared to the already impressive M1 chip in the previous model. Apple says the new MacBook Air will be available in July, with an order date expected to be announced soon.

In 2020, Apple announced that the Mac lineup would be transitioning from Intel processors to its own custom-designed silicon chips, with Apple promising industry-leading performance per watt. The transition is now nearly complete, with the only remaining Intel-based Macs sold being a higher-end Mac mini configuration and the Mac Pro tower, both of which are expected to be updated with Apple silicon chips later this year.

Apple silicon has been game changing for the Mac lineup. In 2020, benchmarks revealed that the $999 MacBook Air with an M1 chip outperformed a $2,999 maxed-out Intel-based 16-inch MacBook Pro. Likewise, the M2 chip is faster than the 8‑core Intel Xeon W processor in the base model Mac Pro tower, which starts at $5,999.

Last year, Intel ran ads promoting Windows PCs over Macs, and it even recruited former "I'm a Mac" actor Justin Long for the campaign. Meanwhile, Intel CEO Pat Gelsinger said his company would "fight hard" to "win back" Apple's business.

Article Link: Windows Laptop Makers 'Worried' About New MacBook Air Impacting Sales
 
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adamw

macrumors 6502a
Sep 22, 2006
565
1,195
They should all be worried about Apple. Hopefully the MacBook Air with M2 chip will not have same SSD reduced speed "feature" which Max Tech discovered the base model 13" MacBook Pro M2 has. Apple needs good press for all M2 Mac models, and Apple should not provide a reason for the tech press to bad mouth them, by using a downgraded, slower SSD chip design in their base M2 models.
 
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ThunderSkunk

macrumors 68040
Dec 31, 2007
3,352
3,265
Milwaukee Area
It'd be real neat if Intel got competitive and MS made a decent implementation of Tablet functionality in their Surface line again, since Intel floundered and Win11 borked it. Other than that, idk... the 10-20% top end speed boost to single core performance doesn't really matter all that much, and only in rare cases does 64 extra cores help with anything. It's 2020 and when our architects and designers sit down to work, we're still looking at a TV and using a typewriter and a pointy stick to manipulate all the information that builds homes, airplanes, music and movies. There's a lot more room for improvement aside from processor speed yet. I'll be impressed when I see some thinking as forward as what I saw at Epcot Center half a century ago.
 

zorinlynx

macrumors 604
May 31, 2007
7,338
14,166
Florida, USA
They should be worried. I haven't seen real innovation on the Windows laptop side in a while. A lot of new laptops are still shipping with low-DPI screens and CPUs that require loud fans to cool them when you do pretty much anything.

Apple Silicon Macbooks are absolutely ground-breaking. I really hope they end up kicking the rest of the industry into innovating again.
 

michaeljk

macrumors member
Dec 14, 2013
87
76
I don't get it. Apple's had laptops at this price point for more than a decade. This is nothing new. Where Apple could (but won't) make a dent in Wintel laptops is at the $500-$800 price point. I am guessing 80% of Windows laptops sell in this price range (at least at the consumer level). Also, I have to wonder how many tech industry laptop users are going to switching from Apple back to Wintel when they upgrade their current Apple/Intel laptops because they need the Intel processors to do some of their work.
 

fenderbass146

macrumors 65816
Mar 11, 2009
1,312
1,906
Northwest Indiana
They should all be worried about Apple. Hopefully the MacBook Air with M2 chip will not have same SSD reduced speed "feature" which Max Tech discovered the base model MacBook M2 has. Apple needs good press for all M2 Mac models, and Apple should not provide a reason for the tech press to bad mouth them, by using a downgraded, slower SSD chip design in their base M2 models.
99% of people buying the air arn't going to care or notice.
 

reyesmac

macrumors 6502a
Jul 17, 2002
753
419
Central Texas
Anyone spending over a thousand on a windows machine for household use is not the kind of customer who is going to be loyal to windows anyway. Anyone who buys a mac around that price without adding an extra $500 to upgrade it isn't going to get a great work computer either since the extra ram and space is almost required for a workhorse computer. They would get more for the money from a PC.
I think the problem these manufacturers are having is that they don't really offer much in terms of speed at that price point. If they could build in a video card that would allow you to play games you can't on the mac, that may be good, but then they charge much more for those. They should back down from that price point altogether and make people justify paying $300 or more for a Mac vs their offerings. They can't really go head to head to justify that price if the overall experience is inferior to begin with. They can still compete on price.
 

JPack

macrumors G3
Mar 27, 2017
9,342
16,231
They should all be worried about Apple. Hopefully the MacBook Air with M2 chip will not have same SSD reduced speed "feature" which Max Tech discovered the base model MacBook M2 has. Apple needs good press for all M2 Mac models, and Apple should not provide a reason for the tech press to bad mouth them, by using a downgraded, slower SSD chip design in their base M2 models.

The SSD change will happen, no doubt about it. Apple wouldn’t leave money on the table for the Air but skimp on the Pro.

It will come down to how reviewers treat the change and if benchmarks show much difference. Reviewers that know Apple feeds their content pipeline and want to remain day one reviewers will keep that in mind.
 
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Spaceboi Scaphandre

macrumors 6502
Jun 8, 2022
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"A Wintel brand vendor pointed out that at a price point of US$1,000-$1,500, the MacBook Air will crowd out other high-end notebooks."

Not even $1000-1500 anymore. You can get a M1 Macbook Air right now for $850 or less at certain retailers and the Apple Refurbished Store and it'll crush the majority of other notebooks. Unless you're a PC gamer who plays on laptops there's little reason to get a PC notebook anymore, and even then a lot of PC gamers have been getting M1 Macbook Airs as a secondary machines. The Apple Silicon Macs got me to switch a year ago after all, and my 14 inch Pro has been the best laptop I've ever had (so far)

Switching to ARM was the best decision Apple ever made with the Mac and has caused it to explode in market share harder than it ever had during the Mac vs PC days. Fast performance, absurdly long battery life, great build quality, affordable Macs, and better performance then the majority of PC notebooks has made the Apple Silicon Macs the obvious choice for most. I can't even recommend any laptop nowadays over an M1 Macbook Air with how good they are. The only reason people have left not to get one is they don't wanna use macOS (even though they've never used it) or they want games.
 
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