Apple might not be scared, but they should take note. Windows Phone 7 does not suck. They're going to sell a lot of them. The X-box integration, people liked the Zune it was just that Apple was bigger, the organization of the phone. It is a compelling offer so far. This hands on review is at least impressive enough to warrant consideration. http://www.youtube.com/watch?v=UQBpiLudT40 I didn't get an iphone 4 yet and had been considering Android. I talked 2 friends into getting Android phones so I could try them before I buy them. They're happy, but I wouldn't be. Gingerbread might meet my expectations though. Now Windows Phone 7 (terrible name) is coming. Doesn't look as pretty as iPhone or even Android, but I like it.