Nearly One in Four Windows Users Surveyed Plan to Switch to Mac Within Next Six Months

[MacRumors]

Nearly 21 percent of current Windows laptop owners and 25 percent of current Windows desktop owners intend to switch to a Mac within the next six months, according to a recent survey conducted by market research firm Verto Analytics.

Verto Analytics told MacRumors the survey is based on 6,000 current Windows PC owners age 18 and older in the United States.

Of the respondents, those with an average annual income of $150,000 or more showed the highest likelihood of switching to a Mac.

By comparison, the research firm said at least 98 percent of current Mac owners surveyed intend to stick with Mac as their next computer. In other words, only 2 percent of current Mac users surveyed are planning to switch to another computer brand, be it running Windows or another operating system.

Microsoft is experiencing a resurgence in the post-PC world with an attractive lineup of devices, such as the new Surface Pro and Surface Studio desktop computer, which have even caught the attention of some Apple aficionados.

Last December, Microsoft said more people were switching from Mac to Surface devices than ever before following the supposed "disappointment" of the 2016 MacBook Pro, particularly among professional users.

In April, however, Microsoft said Surface revenue declined 26 percent to $831 million last quarter, down from $1.1 billion in the year-ago quarter. By comparison, Apple reported Mac revenue of $5.84 billion last quarter, a 14 percent increase from $5.1 billion in the year-ago quarter, on the strength of a new MacBook Pro.

Microsoft's new Surface devices should help it combat that decline, while Lenovo, HP, and Dell, the top three worldwide Windows PC vendors, saw shipment growth last quarter, according to market research firm Gartner.

Article Link: Nearly One in Four Windows Users Surveyed Plan to Switch to Mac Within Next Six Months

 

[levitynyc]

They should show them the price of the MacBook Pro and see if the poll results are still the same.

 

[lunarworks]

The question is how many will follow through on that plan?

 

[ct2k7]

It says:

Windows Owners Are More Likely to Make a Switch to Mac

Now, what else are they expected to switch to? Linux?

EDIT: I need raw data dammit.

 

[chriscrowlee]

Now there's a funny headline... talk about taking a small aspect of a survey and reporting a headline to make it seem like something completely different. Less than 1% of the world's population makes $150k+ per year. To say 20 percent of that 1% is considering switching as a headline is just bad reporting.

 

[alba63]

6000 PC owners is not a very broad base for such a survey. Seen the totality of all Windows PC owners (I am one of those), 20 percent seems quite a bit too high for me. That would mean tens of millions more of mac books or iMacs sold over the next year... Time will tell. I have a brand new iPAD pro, but I will certainly not swich to Mac.

 

[Digital Dude]

Hello Kool-Aid Drinker'. (supposed "disappointment" of the 2016 MacBook Pro)? I cannot recall when Apple has ever discontinued a product so soon after its release date. Following the announcement, I placed an order for one of those and canceled it soon thereafter.

Granted, I did order the June 2017 model, but even this machine isn't what I would call professional grade. I consider any Mac to remain relevant for about three years or so. I would have preferred to wait until the next generation of 'Coffee Lake' processor, but my first-generation 12-inch MacBook is already failing, and I couldn't wait for the two weeks it would take for the repairs.

 

[Born Again]

not all of us have macbook money to make that jump.

but yes im one of those getting a macbook pro in the next 4 months moving from a PC

 

[Butcher3]

If a small number of those actually switch to Mac, it would double or triple the install base of Macs. I highly doubt if that will happen.

 

[Chupa Chupa]

I hope they wake Tim Cook up to witness that. But seems a bit Rip Van Winkle far fetched.

 

[litmag01]

It says:

Windows Owners Are More Likely to Make a Switch to Mac

Now, what else are they expected to switch to? Linux?

Go hard in Mint.

 

[truthertech]

Now there's a funny headline... talk about taking a small aspect of a survey and reporting a headline to make it seem like something completely different. Less than 1% of the world's population makes $150k+ per year. To say 20 percent of that 1% is considering switching as a headline is just bad reporting.

Actually, the reporter (blogger?) didn't say that. They said those over $150K in income were "most likely" to switch. That said, I would like to see the methodology behind it to evaluate the statistical reliability. While we know from Tim Cook that folks are switching in record numbers, Windows install base is many times larger than the 100 million active Mac users, so 20% switching in 6 months seems unbelievably high. 20% who would "like to," Absolutely yes. 20% who might in the future, Absolutely. But "planning on" in 6 months??

 

[MH01]

Reading the comments in MR and the new MBP, 3 in 4 Mac users planning to switch to windows,

 

[nelsonammo]

That's an interesting curve on that graph. The poor and rich are most likely to switch.

 

[chriscrowlee]

Actually, the reporter (blogger?) didn't say that. They said those over $150K in income were "most likely" to switch. That said, I would like to see the methodology behind it to evaluate the statistical reliability. While we know from Tim Cook that folks are switching in record numbers, Windows install base is many times larger than the 100 million active Mac users, so 20% switching in 6 months seems unbelievably high. 20% who would "like to," Absolutely yes. 20% who might in the future, Absolutely. But "planning on" in 6 months??

There's no reality to the survey. The market for PC\MAC has been shrinking for years, so in theory even if the same number of units were sold on Mac side, the market share would have increased. It hasn't. My guess is "This survey brought to you by Apple Inc" lol

 

[avanpelt]

The funny thing is that people with an average household income of less than 15k/year are within 6 percentage points of being as likely to switch to the Mac as people with an average household income of more than 150k.

So, are the people in the <15k group planning on finding higher paying jobs or banking on winning the lottery?

 

[AJ5790]

The entertainment of the logic pretzels being twisted here is so awesome.

Now there's a funny headline... talk about taking a small aspect of a survey and reporting a headline to make it seem like something completely different. Less than 1% of the world's population makes $150k+ per year. To say 20 percent of that 1% is considering switching as a headline is just bad reporting.

Did you read the story past the point where you thought, “Gotcha”?

Of the respondents, those with an average annual income of $150,000 or more showed the highest likelihood of switching to a Mac.

Highest likelihood, not overall percentage. The overall percentage across all income levels was 21%. Maybe the problem lies in a misunderstanding of how percentages work.

 

[tkukoc]

My work was all mac.. but after the latest surface announcements they found they'll get a much better deal from Microsoft direct rather than Apple so they are officially switching everyone over to windows. I don't care, I've used windows for years same with mac. Though I don't plan to switch from my current mac book pro over to a surface when I can just install windows and use my ipad. So my work is in the complete opposite as far as this information goes. Won't see me fully switch over to windows from mac as my daily OS at home though.. at least not right now.

 

[KeanosMagicHat]

The question is how many will follow through on that plan?

The percentage quoted in the article does surprise me so yes, this is the key . . .

 

[AJ5790]

The funny thing is that people with an average household income of less than 15k/year are within 6 percentage points of being as likely to switch to the Mac as people with an average household income of more than 150k.

So, are the people in the <15k group planning on finding higher paying jobs or banking on winning the lottery?

Students getting financial assistance.

 

[madsci954]

That's an interesting curve on that graph. The poor and rich are most likely to switch.

My first guess on the low income end of the scale are incoming college and university students who have "free" money to burn.

 

[napabar]

Hey, MacRumors....how can Microsoft be experiencing a "resurgence" when you just pointed out their revenue is down, and 1 out 4 Windows users are switching to Mac in the next 6 months? Do you even read your articles before publishing them?

 

[FrenchRoasted]

I might dip my foot into the MacOS via a mac mini if they update it this year. For everyday needs, iOS is all I really need.

 

[severe]

Funny. I recently switched to a Windows machine after nearly 18 years on Mac, both professionally and privately. Still an Apple fan, but haven’t looked back. New machine screams and Windows is much more enjoyable than expected.

 

[avanpelt]

Students getting financial assistance.

Ahhh, yes. An important demographic I hadn't considered.