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March 8th was a rumor. It’s silly to act like the event has been canceled or postponed because of world events. It wasn’t even official. A rumored event can’t be canceled.
 
What happened? MacRumors and other leakers kept repeating the same rumor, over and over again. Then, they decided that because the rumor had been reported so often, it must be true.

End of story.
 
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Reactions: jdb8167
OMG! Gurman got the event date wrong?
Good gawd. Only an idiot would plan an event on March 8th. That International Women's day. You don't want to potentially piss off half your customer base by stealing thunder from the one day they get to shine. Gurman is an idiot for thinking any sane man would plan an event that day that ain't centered around women.
 
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Reactions: freedomlinux
I reckon wires got crossed somewhere, and March 8th is actually the date invites go out, not the date of the event. Thus meaning the event will take place on the 15th.
 
Well, perhaps Timmy took my advice? ;)
 
Obviously what's happening in Ukraine is more important than an Apple event, but I'm not sure that these world events are going to cleanly wrap up in the course of a week, a month, or even a year. Does that mean no new products or announcements?
The world still in shock and it's getting more shocking daily... not a good time for any sort of event... it won't wrap up in a week or month, but the shock will wear off in a few weeks... even then they'll need to keep it low key and humble, acknowledging the situation at the start (whatever it will be then).

UPDATE: Right after posting, event is the top story here... well maybe the shock will be lower, but Kyiv may still be under siege with horrible casualties (let's hope not!)... I think Apple needs to really do this one right and light to avoid damage to the brand (I know they have the talent... but I've also known them to make some tone deaf bozo moves).
 
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I think Apple doesn't want a spring event when the invasion in Ukraine is happening.

Maybe because they won't get as much press attention because of the current world situation? Not a bad thing, would make sense of them to wait.

Apple events are edited for excitement and exude energy. Apple flashy invites are invites to a consumerist party, an orgy of technological escapism and first world hair splitting of specs.

Now you tell me how would all of the above play out in such a time of war and humanitarian catastrophe without sounding tone-deaf and phony.

Of course they're not going to do a big event with the war in Ukraine, what did people expect.

Headline: "Tim Cook excited to introduce new iPhone SE. Meanwhile, Ukrainians fight for their lives, Russia to start WW3"

Ukraine and Russia are meeting again for talks. If there's a ceasefire arrangement an Apple event could be a week after a ceasefire.

Lol
 
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Although I do look forward to what Apple has in place for Spring, I'm actually much more curious to see how Apple would handle this potential PR crisis given the global tensions that's currently taking place.

It'll be very interesting to see how a market leader like Apple handles this "adversity" on their end.
 
I could see Apple delaying this event...not just because there is a war on the news but also because it would stealing Apple's 'thunder'. Besides, everyday there are wars being fought somewhere on this planet. Steve Jobs held an event a month after 9/11. Dust from this country's worst day in modern history still lingered in the air and the U.S. was starting a prolonged war in the Middle East. All of that didn't stop Steve from introducing his latest creation - the iPod.
 

Basically, you have a lot of people disconnected from economic reality. That’s why some people are business leaders and others aren’t.

As I mentioned before, “international tensions” have no effect on a launch. Investors couldn’t care less.
 
What happened? MacRumors and other leakers kept repeating the same rumor, over and over again. Then, they decided that because the rumor had been reported so often, it must be true.

End of story.
And it was true. March 8 event just announced. :oops:
 
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