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The only thing you can call Apple TV+ a "major" is a major flop. It stands out as the least interesting of the streaming services on the market. They are all struggling to turn a profit, they are all grasping at anything, but Apple TV+ is perhaps the worst right now.
I had 2 or 3 free trials for ATV+, didn't watch much, then in March of this year switched to TMobile and got ATV+ included. I haven't used much of it at all, I think I watched a couple movies and then this one, which was a drag for me.
I don't know if I would call it a "major flop" but they are clearly struggling with it
 
I wouldn’t watch a movie theatrically knowing it will be on streaming in 3 months or less.. I imagine theatrical is pointless not cost effective for streamers.

Same for physical media
 
Sounds similar to what Amazon did with Doug Liman’s Road House. Choosing not to release in theatres, but promising the director it would. Pretty ****** way of treating creators.

That story came out as BS after the fact. Liman took a higher budget with the agreement it would be streaming only before production began. Jake Gyllenhaal came out and confirmed that Liman was full of it.
 
Apple is supposed to be the company for creatives and then they go and screw over creatives. Poor taste from Apple to blindside and not keep promises. Disappointing but when you have a supply chain executive as CEO, Apple will never have the creative balls that they did under Steve Jobs.
Is this like high school? Promises? No adults doing business have legally binding contracts.

Come on the director should’ve known if it’s not in his contract then it’s not real.

Why does everyone drag Steve Jobs out when Apple does something they disagree with? I hear all the time “Well you know if Steve was here this wouldn’t have happened”. We really don’t know this and Steve was not the saint everyone seems to think he was. He was a great person, but he made mistakes just like everyone else.
 
It was a smart move by Apple. The film is a low-energy buddy movie where the two lead actors p plainly have no chemistry. It would have bombed in the theaters. Pulling it didn’t merely save the money. It caused a controversial story that got people to watch. Any sequel would not benefit from the controversy.The director should be thanking Apple.
Screwing over the creatives to pull off a marketing gambit sounds too silly and irresponsible.
 
Is this like high school? Promises? No adults doing business have legally binding contracts.

Come on the director should’ve known if it’s not in his contract then it’s not real.

Why does everyone drag Steve Jobs out when Apple does something they disagree with? I hear all the time “Well you know if Steve was here this wouldn’t have happened”. We really don’t know this and Steve was not the saint everyone seems to think he was. He was a great person, but he made mistakes just like everyone else.
and his biggest mistake was to make Tim Cook CEO LOL, I'm kidding, he had the confidence and the foresight in what TC can do.
 
I’m sure Netflix will hire him. Have you seen some of the shows on there 😂
that reminds me, as I mentioned in an earlier post here I switched to TMobile back in March and not only did I get ATV+, I also got Netflix, but other than adding the app to my ATV, I haven't watched anything, don't want to waste my time ...
 
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Good on this director (who oversaw 4B+ in box office returns by the time he was forty) for exposing Apple’s duplicity. Hollywood studio execs are universally regarded as the scum of the earth. Why should Apple TV+’s be the exception?

Saw Greta Gerwig is working to get out of her first post-Barbie (1.4B+) project with Netflix on similar grounds. Someone else also mentioned Doug Liman calling Apple out on this as well.

Tbf, a major studio is, optimistically, only as good as the contract you sign. If a theatrical release was contracted then he’s looking at a Johanssen-esque payday. If it wasn’t then Watts should have known better but is clearly accustomed to better treatment from (ahem) Disney and Sony.
 
Don’t let the door hit you on your way out, Jon Watts.

Apple TV+ has spent $20 Billion on original content
regarding
In July, Bloomberg aptly underscored how minimally competitive Apple TV+ is, writing: "Apple TV+ generates less viewing in one month than Netflix does in one day."
That has to be a concern, even if you're rooting for Apple. Honestly the amount of content that Apple TV+ offers is not that attractive. It's not a quality issue, it's a quantity of stuff to keep you a month after month subscriber IMHO as someone that has tried the service more then a few times.
 
I didn't think the film was very good nor deserving of a sequel however that doesn't justify them reneging on their agreements to the director. It means something to a lot of creative people in the industry to have their films in theatres.
 
All the big streaming giants seem to be doing this lately. Undercutting directors & reneging on their promises to them. Directors need to get in writing that their film will get a wide theatrical release before they take on a project with these companies, otherwise it will keep happening. I guess this is the new way, but as an old school movie goer, I find it sad that more & more, the only films getting a wide theatrical release are the huge Super Hero movies. But even those films are doing poorly at movie theaters now. I think movie studios should rethink their release strategy and release lower budgeted but higher quality movies in the theatre. They’ll probably make more of a pure profit from them with their low budgets compared to these 300 million dollar Super Hero duds.
 
Watts told the publication that Apple made a last-minute decision to pivot away from widely releasing the movie in theaters, without discussing that decision with him in advance. He also said that Apple ignored his request to not mention the planned "Wolfs" sequel in its press release regarding the movie switching to a limited, one-week theatrical release before becoming available to stream on Apple TV+.
Maybe Apple didn't want to spend $75 million or more on marketing for the movie's theatrical release. Studios typically spend 50% of whatever a movie's production budget is. Wolf's budget is said to be between $150 million and $200 million.
 
I found it a really boring film. Clooney looked like he wanted to turn in a better film but Pitt just came across as pretty dull. They didn’t really spark in this film. It felt like it retread what other films have done better before.
 
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