If that markup happened from day one, Apple would just bite the bullet anyways. Maybe because Steve Jobs did not want that happen back in early days, given their track record of squeezing their business partners. If I am a developer that creates paid app on iOS and Android, I would no doubts pass this 30% fee to customer without mentioning it anywhere in my app. It is not MY responsibility to foot Apple’s bill. It is the CUSTOMERS.Makes me wonder if Apple would have an issue with developers advertising their prices as “$10 + Taxes and Fees” for a $13 IAP.
In a world where profitability must always be on the rise, stuff like this is bound to happen. I have a hunch Apple wouldn’t allow it.
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