Well, even this report shows Apple losing .5% market share since Q4 of 2015 (7.5% to 7.0%, respectively).
You've got it backwards. The most recent quarter is first on that chart.
The 7.0% number is from 4Q201
5 and it went
up to 7.5% in 4Q201
6
But anyway... market share... by itself... doesn't really say a lot. It's a percentage based on what everyone
else sold during the same quarter.
The more interesting number is that Apple increased their
own unit sales from 5,312,000 units to 5,440,000 units year-over-year.
To me... that's what Apple should be concerned with (units sales)... and not where they happen to fall in the mix with every other PC maker combined (market share)
The problem with market share is that it includes ALL computers sold over a period of time.
One unit of a $300 Windows laptop counts the same as one unit of a $1,800 MacBook Pro. That kind of thinking never made sense to me.
Unfortunately... that's how market share is calculated. They simply add up all the computers sold during the quarter... then figure out the percentages sold by each manufacturer.
And since Apple only sells $1,000+ laptops... of course their percentage won't be as high as all the other PC makers.
It would be nice if these analysts could segment the PC market into various tiers. I mean... they've got $200 computers on the same chart with $2,000 computers and $12,000 computers. What's the point of that?
The automotive industry figured this out long ago. They don't put cheap hatchbacks on the same chart as expensive luxury sedans.
While there is a chart for total automobile sales... there are also
separate charts for the various segments: compacts, sedans, crossovers, pickup trucks, etc. This is to show how similar things stack up against each other.
I think this same sorta thing would help analyze the PC market too.
Instead of saying "the
entire PC market is down"... what if we knew what was happening
inside the PC market?
What if the charts told us that cheap crappy PCs are trending down... and expensive premium PCs are trending up? That would be some good info to know.
Alas... all the chart says is "down" with no further explanation of what is actually happening.
We need
context... not just charts showing raw percentages or units sales numbers.