We live in a world of social filters the car you drive the sneakers you wear all say something to the world about yourself. With an iPhone you might be working at Target, or Driving a Rolls Royce but we all still share the same iPhone. There’s no style no pizaz. Even Apple themselves have said they are positioned as a Luxury brand. They also have different tiers and Class levels economically based. R, XR, S, and Pro, Pro MAX. Etc
But there’s No ”Luxe” tier. Apple did sell a $10,000 18K Gold Apple Watch. They sell Ceramic $800 Apple Watches, and $500 Hermès watch bands.
Is there an appetite for let’s say a 256GB Ceramic top tier iPhone 12 with Sapphire Glass that’s not scratchable. And has 2GB More RAM
(similarly to the iPad Pro 2018 top tier had 6GB RAM when other iPad Pros had just 4GB) So yes top tier costs money but you get more.
In this case you get the wow factor when people see you’re driving a new 2021 Range Rover or Lambo. Or when they see a “Luxe” iPhone 12 yo that’s a $3,000 phone.
Is this a bad idea ?
P.S. it’s pronounced car-T-A
But there’s No ”Luxe” tier. Apple did sell a $10,000 18K Gold Apple Watch. They sell Ceramic $800 Apple Watches, and $500 Hermès watch bands.
Is there an appetite for let’s say a 256GB Ceramic top tier iPhone 12 with Sapphire Glass that’s not scratchable. And has 2GB More RAM
(similarly to the iPad Pro 2018 top tier had 6GB RAM when other iPad Pros had just 4GB) So yes top tier costs money but you get more.
In this case you get the wow factor when people see you’re driving a new 2021 Range Rover or Lambo. Or when they see a “Luxe” iPhone 12 yo that’s a $3,000 phone.
Is this a bad idea ?
P.S. it’s pronounced car-T-A