A few months ago we knew who the rich people were by whether or not they could afford toilet paper and hand sanitizer. š¬
We live in a world of social filters the car you drive the sneakers you wear all say something to the world about yourself. With an iPhone you might be working at Target, or Driving a Rolls Royce but we all still share the same iPhone. Thereās no style no pizaz. Even Apple themselves have said they are positioned as a Luxury brand. They also have different tiers and Class levels economically based. R, XR, S, and Pro, Pro MAX. Etc
But thereās No āLuxeā tier. Apple did sell a $10,000 18K Gold Apple Watch. They sell Ceramic $800 Apple Watches, and $500 HermĆØs watch bands.
Is there an appetite for letās say a 256GB Ceramic top tier iPhone 12 with Sapphire Glass thatās not scratchable. And has 2GB More RAM
(similarly to the iPad Pro 2018 top tier had 6GB RAM when other iPad Pros had just 4GB) So yes top tier costs money but you get more.
In this case you get the wow factor when people see youāre driving a new 2021 Range Rover or Lambo. Or when they see a āLuxeā iPhone 12 yo thatās a $3,000 phone.
Is this a bad idea ?
P.S. itās pronounced car-T-A
This can't be a real post lol
How well did that $10,000 Gold Edition watch work out?
I don't require attention.We live in a world of social filters the car you drive the sneakers you wear all say something to the world about yourself. With an iPhone you might be working at Target, or Driving a Rolls Royce but we all still share the same iPhone. Thereās no style no pizaz. Even Apple themselves have said they are positioned as a Luxury brand. They also have different tiers and Class levels economically based. R, XR, S, and Pro, Pro MAX. Etc
But thereās No āLuxeā tier. Apple did sell a $10,000 18K Gold Apple Watch. They sell Ceramic $800 Apple Watches, and $500 HermĆØs watch bands.
Is there an appetite for letās say a 256GB Ceramic top tier iPhone 12 with Sapphire Glass thatās not scratchable. And has 2GB More RAM
(similarly to the iPad Pro 2018 top tier had 6GB RAM when other iPad Pros had just 4GB) So yes top tier costs money but you get more.
In this case you get the wow factor when people see youāre driving a new 2021 Range Rover or Lambo. Or when they see a āLuxeā iPhone 12 yo thatās a $3,000 phone.
Is this a bad idea ?
P.S. itās pronounced car-T-A
Some people like to celebrate their success there is nothing Wrong with that.I don't require attention; in fact I don't like it. When I was young, I got teased at, kids stole my lunch money, I got spat at, I got called all sorts of names. As an adult, I grew up not liking to be noticed. I did start to take better care of myself (health and fitness), so now, I've been told at my High School reunion how much I've blossomed, yet I hate the attention and feel uncomfortable. So, NO! I don't like too much flash.
Having an expensive phone doesnāt necessarily mean the owner is successful either though. One thing I have learned is not to assume. Many people drive around in expensive cars they canāt afford and the same goes for a lot of objects. Quite often itās used to portray a false image and behind the scenes the truth is far from the observers assumption.Some people like to celebrate their success there is nothing Wrong with that.
We live in a world of social filters the car you drive the sneakers you wear all say something to the world about yourself. With an iPhone you might be working at Target, or Driving a Rolls Royce but we all still share the same iPhone. Thereās no style no pizaz. Even Apple themselves have said they are positioned as a Luxury brand. They also have different tiers and Class levels economically based. R, XR, S, and Pro, Pro MAX. Etc
But thereās No āLuxeā tier. Apple did sell a $10,000 18K Gold Apple Watch. They sell Ceramic $800 Apple Watches, and $500 HermĆØs watch bands.
Is there an appetite for letās say a 256GB Ceramic top tier iPhone 12 with Sapphire Glass thatās not scratchable. And has 2GB More RAM
(similarly to the iPad Pro 2018 top tier had 6GB RAM when other iPad Pros had just 4GB) So yes top tier costs money but you get more.
In this case you get the wow factor when people see youāre driving a new 2021 Range Rover or Lambo. Or when they see a āLuxeā iPhone 12 yo thatās a $3,000 phone.
Is this a bad idea ?
P.S. itās pronounced car-T-A
A good example with the Cars, finally someone with an IQ over 90. I would say it doesnāt have to be taken so far. Iād like 4 Options like how I can select a $2,000 MacBook Pro Or a $6,000 MacBook Pro.I get where you are going, much like how Jaguar/Land Rover have their Special Vehicle Operations that do special edition cars and bespoke jobs for customers who are willing to pay.
I have no doubt there is an appetite for this now more than ever, especially amongst the wannabe celebs on Instagram and TikTok who always want to be seen with something more expensive than the ānormalā version.
Are Apple interested in this? I donāt think so, Apple seem to be more driven towards creating an āaffordableā premium experience throughout their user base, to help maximize profit and then letting those who want to go the extra mile then purchase their iPhones from companies that specialize in luxury customization, companies like Caviar.
I know Nokia once did this, with their Vertu line of phones which were essentially Nokia S40 based phones made with luxury materials that also came with concierge services and access to exclusive clubs etc... Seal the singer was one of their biggest brand ambassadors. The problem is that you need to create an ecosystem for these sort of devices for the people who purchase them to want to keep coming back to this sort of thing and that in itself can eat into profits. Playing in that āwealthā field can be very costly, you need to create a 360 experience around it to convince people that they purchased into an amazing and premier lifestyle so everything else Apple does will need a luxury version, so the AppleOne service would need a luxury aspect to it to etc...
Apple seem to see themselves as a mass premium tech company, not a luxury company, so they have to tread carefully in this, leave the luxury to those who do it best through partnerships.
I beg your pardon?A good example with the Cars, finally someone with an IQ over 90.