Late last night (see, there is an advantage to being a night owl), I received a note from Mike of Blumenthals blog who was passing on a note from one of his contacts (Chris Silver Smith) with a link to an article in TechFlash titled Google hiring 300 workers to pinpoint bugs in Google Maps. This appears to be another of those comedy pitches that are hard to find anywhere other than in the world of mapping.
What, Google needs to hire people to pinpoint the bugs in their maps? I thought that was the reason behind Googles use of UGC and the map-feedback-loop? ...
The article from TechFlash starts Google is hiring an army of 300 temporary workers in Kirkland as part of a yearlong campaign to improve the accuracy of Google Maps. The search giant is working with temp staffing agencies to find computer geeks familiar with geographic information systems and mapping software. ...
Later in the article, it gets even better when the author of the piece (who seems to have done his homework), indicated that the two search firms helping to fill these position are looking
to find 300 visual data specialists to improve the product. Jordan Newman, attributed as a Google spokesman in the article, apparently said
much of the work will focus on data management. The article goes on to indicate that data management includes
keeping current on new business listings and the latest information on things like bike trails. Whew, thats a relief.
So, lets be sure that we have this straight. Google apparently needs computer geeks familiar with GIS and mapping, who are visual data specialists and knowledgeable about data management topics such as keeping current on new business listings and the latest information on things like bike trails. You know, in all of my years in maps and mapping, I dont remember ever meeting a person who had all of those skills, much less finding them in someone applying for a temporary job. ...
I realize that the emphasis here is that Google apparently believes it needs to hire a temporary work force to eliminate the map errors they did not catch in the original compilation process used to create the Google Base. However, my belief is that they will find out that research conducted by a professional team of map compilers could be of significant benefit to them. However, Google has a history of not liking solutions that are non-algorithmic. Imagine that, having to hire humans. Time will tell.