My mate bought an iPhone 4 on launch day last year and has been used everyday since. It developed a fault last weekend whereby the phone wouldn't charge at all. He subsequetly booked an appointment at the genius bar in Regent Street. Today, almost 10 months later, the genius took a quick look at the phone and just said that "I will be replacing it" and no questions asked! He then proceeded to pull out a brand new iPhone 4, sealed in a box and set it up for my friend! I was amazed when he told me this. I don't know any company that would replace a faulty item no questions asked. Most would try to repair it under warranty. This story, and the free drinks, donuts, pastries and pizzas on launch day have made me an apple fan boy for life. Great customer service! On another note, does anyone know if the products they replace the faulty ones are refurbed or brand new? My mate did say the box was sealed.