Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
M

Mr.damien

Guest
"WSJ: Less Expensive iPhone Could Come as Soon as This Year"

That's great. Now can somebody tell me when real journalists will come at WSJ ?
 

Bevz

macrumors 6502a
Oct 23, 2007
816
137
UK
I don't believe this because of this statement:
"will be aimed at customers in developing countries"....
They can aim it at whoever they want, but a lot of these will end up in the developed world and seriously cutting into sales of the older iPhones, and possibly the flagship iPhone!

If however they were planning on releasing a cheaper iphone to all markets to replace the older models they are still selling, that would be something different, but that's not what this article is saying...
 

D-a-a-n

macrumors 6502
Mar 22, 2010
275
246
I guess it'll help broaden the customer base, but its kind of frustrating to know poor people will be able to get the same phone as me :(
So tell me, how rich and selfish are you exactly to make such statements?

On the other hand:
I don't like the way Apple is going..
Because they're very big now, they constantly have to make their shareholders happy and increase revenue. I think Cook is focusing too much on increasing revenue and margins (he's better than Jobs at that). But he forgets that the core apple fan base once used Apple products because they were very well designed and innovative. They still are very well designed, don't get me wrong but it feels like Apple only cares about money nowadays. Some might argue that they never cared about anything other than money; that might be true, but I guess they focused on other things back then: innovation. Nowadays they think they're innovating, but they're not anymore, they're just marketing the crap out of little features to brainwash average joe into buying their products.. And to increase profits even more, they play the Samsung game (if the rumor is correct :) ) by bringing out a cheaper iPhone so even more people will buy one and pay for apps.
 
Last edited:

Dorje Sylas

macrumors 6502a
Jun 8, 2011
524
370
Great! How about getting rid of the need to force me into a data plan instead. Still don't care about 'net' access anywhere and don't want to pay needless fees for something I don't have a use for. All want is an iOS PDA that can make Phone calls and maybe a text... maybe.
 

Shearwater

macrumors 6502
Jul 20, 2011
294
71
Leeds , West Yorkshire
Apple need to think like this now they are into the Asian and Chinese markets. One larger and cheaper phone that could be a huge seller in these markets would make home and European markets look like loose change!
 

Jiz

macrumors regular
Nov 29, 2011
117
5
There are a billion people on a budget that want a phone with that apple logo.
They have no intention of surfing the web or downloading apps.
They only need to make calls and SMSs.
A simple, elegant, robust iPhone nano would be a huge hit.
 

gnasher729

Suspended
Nov 25, 2005
17,980
5,565
It seems to me that instead of incurring the expense of manufacturing a whole separate model, Apple could more cost effectively sell refurbs or legacy phones.

Refurbished phones cost more to build than brand new ones (Apple builds a new phone at full cost, something happens, Apple refurbishes the phone at extra cost). And what makes you think that legacy phones are cheaper to build? Building a first generation iPhone wouldn't be any cheaper than it was in 2007. You'd need a complete redesign to actually reduce the cost.


Personally, I think most people simply aren't as technologically inclined as you or I and wouldn't know the difference between all the iPhone models. Most people shop on price alone and don't care how much more feature-rich an iPhone 5 is compared to a 4 or 4S.

If you visit http://www.o2.co.uk and check the price for an iPhone 4 or 4S, you get the shock of your life. Either the people setting their prices have not the slightest clue at maths, or they are intentionally trying to rip off people who want to save money by not buying the latest phone, or they intentionally want to keep you away from the iPhone 4 and 4S. If you _carefully_ compare their prices (which is hard because they make them as difficult to compare as possible), you'll find that at this company, the iPhone 5 is actually the cheapest iPhone.

(They also offer the iPhone 5 at different initial prices and different monthly prices - if you pay £50 more for the phone, you save £5 per month for 24 months. Which adds up to £120, so by trying to save £50 you pay £70 more. )


BUT most people I know don't complain about the cost of the iPhone, they just don't want to pay for the data plan for the phone. Which is probably the same for most smart phones but they don't want to add it to the phone if they don't already have it.

At O2, if you carefully check the prices, iPhone 5 ends up costing about £22 per month for the phone and £13 per month for the service (unlimited calls, unlimited text, 1 GB data) over two years, so it is very much the cost of the phone. Of course the company hides that by putting most of the cost of the phone into their contracts. And they probably hope that you don't switch to a cheaper contract after two years when the phone is paid. They make it actually very, very hard to find cheaper contracts.


on a subsidized contract. the cost of the phone still reminds roughly $450 or whatever it is.

Some people will never get that. An iPhone costs exactly what Apple charges on their store. In the USA, $649, $749 or $849 plus tax, depending on memory. That's what you pay. The seller may be hiding this buy putting the cost or most of the cost into the monthly payment, but the full price is what you pay.

So if a 16GB iPhone 5 is offered for $x for the phone and $y per month on a 24 month contract, here is how you calculate it correctly:

1. You pay $649 for the phone.
2. You are given a loan (not a subsidy) of $649 - $x, which you pay off over 24 months at ($649 - $x) / 24 per month.
3. The service therefore costs $y - ($649 - $x) / 24 per month.
4. The phone costs you $649 / 24 = $27 per month.
 
Last edited:

gnasher729

Suspended
Nov 25, 2005
17,980
5,565
However I don’t think there are any people that would prefer a smaller iPhone over the current one.

There are plenty. My iPod Nano (6th generation) is about the perfect size for a phone. When I want screen size, I use two 27" monitors.
 

anubis1980

macrumors 6502a
Oct 22, 2012
557
405
a friend of mine has managed to find this exclusive photo.

hush hush though its top secret

tin-can-phone.jpeg
 

2499723

Cancelled
Dec 10, 2009
812
412
The only reason anyone would be offended by this is if they were somewhat lacking in self-esteem.

It's okay, you can come out and say it ... I lack self-esteem. =) I think there are many interpretations of those ads. I think Apple was quite happy reinforcing the 'cool' factor even if it meant it rubbed others the wrong way - much like a rebellious teenager (which, for Apple - as a company in its late 20s by that point - seemed immature).
 

everything-i

macrumors 6502a
Jun 20, 2012
827
2
London, UK
Geez - all we need is more of the unwashed masses using Apple products. What is this world coming to? I remember when owning Apple gear made you one of the elite. So sad to see what is happening.

It was never about elitism it was and still is about good taste and an appreciation of quality. The developing economies of Asia are filled with potential customers who just can't come close to affording the current iDevices. That doesn't make them any less than you because of their situation. In fact judging by your remark quite the opposite is probably true.
 

everything-i

macrumors 6502a
Jun 20, 2012
827
2
London, UK
So tell me, how rich and selfish are you exactly to make such statements?

On the other hand:
I don't like the way Apple is going..
Because they're very big now, they constantly have to make their shareholders happy and increase revenue. I think Cook is focusing too much on increasing revenue and margins (he's better than Jobs at that). But he forgets that the core apple fan base once used Apple products because they were very well designed and innovative. They still are very well designed, don't get me wrong but it feels like Apple only cares about money nowadays. Some might argue that they never cared about anything other than money; that might be true, but I guess they focused on other things back then: innovation. Nowadays they think they're innovating, but they're not anymore, they're just marketing the crap out of little features to brainwash average joe into buying their products.. And to increase profits even more, they play the Samsung game (if the rumor is correct :) ) by bringing out a cheaper iPhone so even more people will buy one and pay for apps.

So the markets they created with their iDevices are not results of innovation. You can't expect completely new things every year. One every ten years would be good but Apple have been doing better than that. The whole portable devices market owes its existence in its current form to Apple.
 

Dr McKay

macrumors 68040
Aug 11, 2010
3,431
57
Kirkland
Geez - all we need is more of the unwashed masses using Apple products. What is this world coming to? I remember when owning Apple gear made you one of the elite. So sad to see what is happening.

I don't know what's sadder, that you said that, or that 12 people marked you up.
 

centauratlas

macrumors 68000
Jan 29, 2003
1,826
3,772
Florida
If Steve was still alive, I would say "no way". His view was to be the no-compromise brand and not build it unless it was insanely great.

Tim Cook et al must be looking at it as a way to avoid having what happened with the Mac and Windows - the Mac was better, but Windows was cheaper. Even though Apple had from 1984 through 1990-1992, Windows still ate up market share. This gets people locked into iTunes and attempts to avoid that.




Hmmm... it's moved beyond Digitimes "reporting." Maybe there's something to the rumor?
 

Rogifan

macrumors Penryn
Nov 14, 2011
24,389
31,628
Yes, seems like a kind of persistent/repeated rumor, but it's still one of those things I'll believe when I see it. It isn't exactly typical of Apple to do something like this. But then again, this is new times at Apple.

Personally, I'm not the guy who think such a move would "cheapen" my iPhone 5 or anything, I'm not that childish. As long as this move wouldn't affect the quality of their premium products, I'm fine with this.

I'm in the believe it when I see it camp too. I don't think Appe is as freaked out about Samsung as Wall Street is. How often has Apple done things because of competitive worries? If that's what their concern was/is we'd have a 5" iPhone and $199 or $250 plastic/rubber iPad mini. Oh and back in the day we would have has a cheap netbook too. Can't forget how everyone was saying Apple had to do a netbook. ;)
 

unsignedbyte

macrumors newbie
Oct 10, 2011
16
0
Geez - all we need is more of the unwashed masses using Apple products. What is this world coming to? I remember when owning Apple gear made you one of the elite. So sad to see what is happening.


stupid people are stupid.
 

downpour

macrumors 6502a
Oct 20, 2009
526
317
They don't have to make it out of plastic to make it cheap.

The iPod shuffles are anodised aluminium and cost Apple virtually nothing to manufacture.

All Apple need to do is ensure their top of the range iPhones are desirable enough to sell over the budget model. They are going to need a standout feature on the iPhone 6 anyway. Perhaps a bevel-free display or liquid metal body, etc. Something like that will ensure the people with iPhone 5's upgrade. I imagine eventually the iPhone will just be a seamless slab of toughened glass, but not for a few more generations.

There is a huge number of people who would never buy iPhones at the current price, so get cheap android's instead. This is the market that Apple could steal and they will have to do it if they want to find brand new customers.
 
Last edited:

dBeats

macrumors 6502a
Jun 21, 2011
637
214
I'm still skeptical. If Apple is making all the profits, who cares about the market share?
 

Tiger8

macrumors 68020
May 23, 2011
2,479
649
Geez - all we need is more of the unwashed masses using Apple products. What is this world coming to? I remember when owning Apple gear made you one of the elite. So sad to see what is happening.

I hope you get what you deserve.
 

JHankwitz

macrumors 68000
Oct 31, 2005
1,911
58
Wisconsin
This report is one of the most devastating things to hit to Apple in a long time. This article is an image change maker. Whether they make this phone or not, Apple's image of being the best and warranting the profits they make, has changed to just another producer of junk products. Looks like it might be time to switch my stock investments from Apple to Google since stock prices are mostly based on corporate image, not earnings.
 

Tiger8

macrumors 68020
May 23, 2011
2,479
649
I'm still skeptical. If Apple is making all the profits, who cares about the market share?

In retail there are three key matrix:
1. Profitability (of course)
2. Volume (of course)
3. Market share
 

einmusiker

macrumors 68040
Apr 26, 2010
3,001
355
Location: Location: Location:
Geez - all we need is more of the unwashed masses using Apple products. What is this world coming to? I remember when owning Apple gear made you one of the elite. So sad to see what is happening.

Grow up

Newsflash: you are not elite

----------

so you were thinking that you were elite, and insult other people with prejudgement and state them as "unwashed' by just using a device, previously. so sad to see what happened to humanity.

Thank you
 

JHankwitz

macrumors 68000
Oct 31, 2005
1,911
58
Wisconsin
Great! How about getting rid of the need to force me into a data plan instead. Still don't care about 'net' access anywhere and don't want to pay needless fees for something I don't have a use for. All want is an iOS PDA that can make Phone calls and maybe a text... maybe.

Smartphones can't operate without data plans. Apps need to access data from outside the phone. Siri and Maps come a close second to Mail. If you don't want a data plan, don't get a smartphone.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.