Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
57,416
20,240



In late October, Apple CEO Tim Cook took the stage at the WSJ.D conference in Laguna Beach, California, where he commented on an array of topics including the Apple Watch, Apple Pay, Apple TV, the discontinuation of the iPod classic, and more.

While we covered the content of interview at the time, The Wall Street Journal has today posted the full 30 minute video of Tim Cook's appearance at the conference, which is well worth watching in its entirety.

timcookwsjappearance.jpg
Some highlights of the video include an explanation of why the iPod classic was discontinued (it's impossible to get the parts), the impressive early success of Apple Pay, Cook's thoughts on the Mac and iPad, and some details on the Apple Watch, including hints on the device's battery life. "You're going to wind up charging it daily," said Cook.

Article Link: WSJ Posts Full Video of Tim Cook Discussing Apple Pay, Apple Watch, and More
 

sphoenix

macrumors regular
Apr 5, 2008
214
0
The way Tim regards TV as "stepping back 30 years in time" makes it pretty clear that they are working on a product that will revolutionize the TV industry. I'm all for it, but it seems like such a big task. Possibly their most challenging yet - then again that's Apple. They see a problem, they create a solution.
 

ozone54

macrumors newbie
Mar 17, 2010
9
11
"Wind up charging it daily" has always seemed like an interesting choice of words. Especially when dealing with a watch.
 

Klae17

macrumors 65816
Jul 15, 2011
1,140
1,384
I want an Apple TV "hub." It controls your TV, your HomeKit Devices, your media, and doesn't have a separate verification code for EACH app/channel.
 

WardC

macrumors 68030
Oct 17, 2007
2,726
213
Fort Worth, TX
From what I heard, some of the technologies could involve things like hand gestures in addition to direct voice command, like moving the hand in a right swipe will change the channel, etc...pretty cool things are possible.
 

iososx

macrumors 6502a
Aug 23, 2014
859
6
USA
Apple is very fortunate to have the WSJ providing free advertising and advocating for Apple. Interesting how ideal their timing is. Uncle Walt is keeping his promise to Steve very faithfully. Its the gift that keeps on giving :)
 

mic j

macrumors 68030
Mar 15, 2012
2,659
151
From what I heard, some of the technologies could involve things like hand gestures in addition to direct voice command, like moving the hand in a right swipe will change the channel, etc...pretty cool things are possible.

I can't even imagine how direct voice command would work at the volume I play movies. I would have to get up, go to the aTV and scream at the top of my lungs directly into it!!! ;)
 

Rogifan

macrumors Core
Nov 14, 2011
23,147
29,279
Apple is very fortunate to have the WSJ providing free advertising and advocating for Apple. Interesting how ideal their timing is. Uncle Walt is keeping his promise to Steve very faithfully. Its the gift that keeps on giving :)

Walt who? Walt Mossberg has nothing to do with the WSJ anymore.
 

Radio

macrumors 68000
Mar 5, 2012
1,802
3
Central California
TV is dead

I don't see why apple would invest in the TV market when people are continuing to cut the cord.

Watch Tim start calling the apple watch a hobby product. A product that doesn't solve any issue.
 

craig1410

macrumors 65816
Mar 22, 2007
1,128
902
Scotland
The more I see of Tim Cook in this sort of interview, the more I like him and respect him as CEO of Apple. I still miss Steve of course but Tim as CEO could very well be one of the best decisions Steve ever made. When you think of other CEOs in this industry, Tim is head and shoulders above all of them. Apple is in very safe hands.
 

Canyonero

macrumors member
Apr 2, 2012
99
237
I can't even imagine how direct voice command would work at the volume I play movies. I would have to get up, go to the aTV and scream at the top of my lungs directly into it!!! ;)

Not really. I use the "hey Siri" command all the time. My phone is 10 feet away with loud music and it still understand what I say almost every time.
 

jm001

macrumors 6502a
Sep 19, 2011
596
123
TV is dead

I don't see why apple would invest in the TV market when people are continuing to cut the cord.

Watch Tim start calling the apple watch a hobby product. A product that doesn't solve any issue.

TV the hardware isn't dead it's cable that's dead. Let's see where Apple can take AppleTV. I'd like to see an app store for it and game console capabilities.

Now as for his question regarding which would you rather have the Mac or an OEM PC? ACORN FTW!!! Woo hoo!!! Actually I love my IIsi which still boots up very quickly.
 

hobo.hopkins

macrumors 6502a
Jul 30, 2008
568
0
I can't even imagine how direct voice command would work at the volume I play movies. I would have to get up, go to the aTV and scream at the top of my lungs directly into it!!! ;)

I don't know how well it works but Amazon Echo advertises having "far-field voice recognition" to hear even when there is music or noise. If they utilised that coupled with beam forming technology and maybe positional tracking it could be done.
 

jicon

macrumors 6502a
Nov 29, 2004
666
484
Toronto, ON
RE: The classic iPod parts impossible to find...

From what had been described to me, Apple was a hardware company, with 42 billion dollars in revenue a quarter. Still, impossible to get the parts, huh?

Hogwash.
 

macfoxpro

macrumors 6502
May 17, 2011
499
400
USA
"Let the capital have a free flow" -Tim Cook What a fiscal conservative. I wish Obama and most of the libs would understand that comment. USA would be a MUCH better place.
 

ProfessorHenry

macrumors regular
Oct 24, 2014
105
0
"Let the capital have a free flow" -Tim Cook What a fiscal conservative. I wish Obama and most of the libs would understand that comment. USA would be a MUCH better place.

You take him too literally. Free markets are not compatible with democracies.
 

Radio

macrumors 68000
Mar 5, 2012
1,802
3
Central California
TV the hardware isn't dead it's cable that's dead. Let's see where Apple can take AppleTV. I'd like to see an app store for it and game console capabilities.

Now as for his question regarding which would you rather have the Mac or an OEM PC? ACORN FTW!!! Woo hoo!!! Actually I love my IIsi which still boots up very quickly.

hah

i think that's the new apple tv everyone wants

i've been holding out on it
 

derbladerunner

macrumors 6502
Sep 15, 2005
322
78
Where's the new Apple TV?
Image
Oh Ming Chi Kuo... :mad:

Apple is incredibly secretive. I think Kuo has a better track record than any other outside AAPL analyst.

The chart was published back in April 2014, it was maybe entirely accurate back then, Apple may have changed its internal timelines in the meantime (for example, the 5.5" iPhone also launched earlier than on the chart).

The updated Apple TV box might have been pushed back to H1 2015 because of various tech or business (licensing ?) and software* issues.

Apple launched so many products lately that it might be even a good thing to space out releases like the Watch and a renewed TV box to early next year.


* Let's not forget Apple bought Primesense, it may take a while to integrate this technology into the Apple TV box, same for a better Siri and other new UI.
 

axcess99

macrumors regular
Jul 1, 2005
142
133
RE: The classic iPod parts impossible to find...

From what had been described to me, Apple was a hardware company, with 42 billion dollars in revenue a quarter. Still, impossible to get the parts, huh?

Hogwash.

I think a more accurate description is Apple is a design company. While sometimes they front the money for another company to build a factory, they own little if any of their own hardware production capacity themselves.

Also, at a certain point, prices go up on old technology. The reason USB1 finally stopped shipping on low-io devices such as mice/keyboards/etc was that the hardware for it became more expensive than USB2. I absolutely believe that the parts were increasing and pressuring their margin on the ipod classic. The ipod classic clearly had become a niche market with a shrinking market; given so many of apple's efforts are already suffering from lack of attention, I would be happy that they put efforts into items newer products that have both broader appeal and are more sustainable revenue streams.
 

jayducharme

macrumors 601
Jun 22, 2006
4,208
4,782
The thick of it
Tim Cook is a fascinating speaker to watch. He comes across as affable and down-to-earth, and also has a good sense of humor. And he chooses his words very carefully, which is about the only thing that belies the fact that he's in charge of one of the world's most powerful industries. People who think he's ruining Apple greatly underestimate him.

I really liked his explanation of Apple's take on privacy, very measured but definitely strong.
 

Millah

macrumors 6502a
Aug 6, 2008
857
499
RE: The classic iPod parts impossible to find...

From what had been described to me, Apple was a hardware company, with 42 billion dollars in revenue a quarter. Still, impossible to get the parts, huh?

Hogwash.

If Toshiba ceased production of the 1.8" HDD, then yes it is impossible to get the parts. And if Apples no longer making enough money on the iPod Classic to justify keeping Toshibas production facility dedicated to that individual component, then yes both companies will decide its no longer viable to produce that component.

What Tim said isn't BS. They would have needed to design an entirely new iPod Classic, that would probably be flash based. With the engineering cost of developing a new product as well as with 160gb flash storage it probably would have driven the cost of the product up as well. And with less relevance and revenue from the product to begin with, how would it make economical sense to raise the cost as well?
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.