Amazon's deals weren't that great this year, they were hard to find/not promoted well enough (not like I had anything I was actively looking for, but hey), and MOST of their homepage real estate for Friday deals were taken up with that stupid. god. damn. Amazon Echo/Kindle banner. Like, I've never looked at those monstrosities ONCE my whole time buying on Amazon but nooooooo I have to have them shoved in my face every single time...
Last year I bought a couple things on Amazon... this year I didn't see one thing I wanted bad enough to be inconvenienced enough to even click on it.
And now a lot of stores are whining how Black Friday revenue is down from last year. Yeah, no sh*t, sherlock.
...now if the Porsche dealership had run some sweet 20% off deals I'd have been all over that like a cheap suit.