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Apple is a platform provider first. Hardware platforms. Software platforms. They have a great opportunity to spin Apple Intelligence as a "secure, safe gateway to AI", while leveraging the broad range of AI services in the marketplace. Why try to compete with them all? Embrace them openly, while finding a way to maintain user privacy.

"Google Gemini... best on a Mac!"

Spot-on. No doubt in my mind that's how Apple's going to differentiate itself from other AI providers. The good news is that most everyone here can't wait to immediately turn AI off, as stated multiple times.
 
Never mind putting a new look on all the operating systems, could they at least keep things consistent from one device to the next?

On my Apple watch, it displays the temperature at the top of the weather icon (sun, cloud, etc) and the time below it.

On my iPhone, it displays the time above the weather icon and the temperature below it.

Why is it swapped between the two? Why has nobody at Apple, after at least THREE YEARS if not more, never noticed this? Is there nobody responsible for such things?
 
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This year's WWDC will go down in Apple history as the moment when tech was moving to AI en masse and Apple was still touting the benefits of pretty buttons and window menu bars. How embarrassing.
This year could also be the year OpenAI’s stock price tanks because investors realise they’re never going to get a return on paying to keep their lights on and Apple continue to sell a bazillion iPhones because people like pretty buttons and window menu bars.

The story goes that this entire revamp was meant to be deployed last year whilst they left AI in the oven for another year. Analysts kept barking on about where Apple’s LLM was (ignorant of them remaining neutral during the search engine wars) and so iOS19 et al got shelved whilst they launched AI before it was ready just to appease analysts and shareholders. This is why we’ve had so many leaks.

I’d rather Apple keep the new Siri (a product only a third of users ever bother with) baking for as long as it takes so it works flawlessly on deployment or scrap the whole thing and just licence somebody else’s model rather than rush out more features the general public isn’t asking for.
 
I wish there was diversification in news sources from Apple. Mark Gruman (Bloomberg) is doing a great job. But it’s odd that 95% of Apple news is channeled through a single entity. Apple clearly supports this channel - they don’t use hidden leakers or they would have busted them a long time ago. So it’s like Apple is designing the Bloomberg feed for us.
 
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In addition, some Apple employees believe that WWDC 2025 may be a "letdown" from an AI standpoint, according to Gurman. He said that Apple "will do little" to show that it is catching up to leading companies in the generative AI space, including OpenAI and Google, and Apple's shortcomings could become "even more obvious."
This is such a shame. We really should have the contextual awareness features at minimum in the first beta. I've said this before, but Apple cannot just hope people forget about Apple Intelligence (unlike AirPower).
 
That's not what I said. Maybe you should go learn english first
No need to insult me, I know that’s not explicitly what you said. But I took it to its logical conclusion to point out the fallacy of your argument. If you have trouble with the conclusion, then I suggest you rethink your first principles.
 
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I should add I found it interesting in Gurman's article that Apple's got an AI running internally that's as good or better than OpenAI's Chat GPT but executives are squabbling over aspects of it.

This is far more interesting since it reveals the internal battles happening at Apple,HQ



I mean, has anyone mastered AI yet? Most see it as a gimmick on phones.

For sure? The AI assistants do understand you in contrast to Siri and deliver answers more than „look what I found on the internet“. The integration of AI on other platforms deliver interesting new ways to operate your iPhone like „circle to search“. Magic eraser tools really work and deliver stunning results whereas Apple delivers some technology of 2015. Those AI functionality evolves rapidly and Apple has no chance to catch up if they don‘t an AI company experience and change some of their „evangelists“.



Last but not least, from the article „Apple Intelligence debuted at WWDC 2024“ - how could it have debuted, when Apple imtelligence is just vaporware?
 
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Many have said that Apple stopped innovating since 2018. Now the future is catching up. Apple just defends itself because the Chinese phone makers have been crippled artificially by a state, not by the market.
So, now Apple gives us the same phone, iPad and OS year after year after year…
 
I'll wait until after WWDC and wait for the reports to see if Apple demoed the software (and possibly hardware) live and on stage.

If, on the other hand, only pre-recorded films are broadcast again, I have no interest in watching this. The lies and deceptions of the last year are too deep-seated!

It's time for Apple to finally get its **** together, meticulously iron out the mistakes that have been accumulating for years one by one and fulfil the broken promises!

As they say in this country? The jug goes to the well until it breaks.
 


There are signs that WWDC will be "smaller-scale" this year than it was in 2023 and 2024, according to Bloomberg's Mark Gurman.


If it's "smaller scale", then why are there a ton of group lab sessions -- something they've never had before? That doesn't sound "smaller scale" at all.

What it does sound like, however, is "Focused on Developers". It would be very nice if the Worldwide *Developers* Conference was actually focused on developers, and what they need to be successful when developing for the platform, rather than focusing on the keynote, which should only exist to show devs Apple's vision on how new features and platform capabilities might be used.
 
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OMG! There is a rumor that Apple is buying Unity after losing the Epic Games court battle! That would be a good way to stick it to Tim Sweeney! If this is true WWDC25 will be crazy! Unity needs a boost to compete against Unreal too!

Analyst Suggests Apple Might be Considering Buying Unity After Legal Defeat to Epic Games
I don’t know about that, but Gurman’s current newsletter also says that WWDC will introduce a new preinstalled, centralized gaming app. Not sure why MR left that out of this article, I’ll guess they’ll report it in a separate article.
 
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please fix mac os and mac os apps, there is a huge space for improvement. All they care about is ios and iphone apps because thats the biggest seller
 
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Developers building an app with rich-text editing functionality may be able to build it faster. Theoretically, if enough developers use it, it could make rich-text editing more consistent across apps. Only minor user benefit overall. It’s more that SwiftUI is still a bit restricted in its feature set compared to what is possible outside of SwiftUI, so this is one point where they are improving it.
Thank you for the reply! Well, if it makes it easier for developers, that’s great.
 
Where is the fun in just talking to an AI bot that does everything? The fun is in actually USING the tech devices and software. I don’t know about you but I actually enjoy using technology and interacting with software and UI/UX design.
There will still be plenty of direct interactions even when a robust AI is available. We will still be reading and scrolling and tapping.

To me the advantage of voice and AI is in the ability to carry out a series of simple tasks. I use Siri today to add things to the grocery list. That one voice command saves me from having to do all of these things:

  1. Find the Reminders app
  2. Open the app
  3. Open the grocery list
  4. Type the item I want to add and correct my mistakes in typing

I find value in this.
No one is going to take away your ability to interact with iPhone the way you enjoy.
 
please fix mac os and mac os apps, there is a huge space for improvement. All they care about is ios and iphone apps because thats the biggest seller
Maybe if Universal apps get standardised and developers have to “develop” agnostic-system apps…
 
AI, schmayI, whatever. Here’s what I want to hear at WWDC2025:

1- “We’re so excited to bring you our improved HomeKit/Matter/Thread system that now for the very first time works reliably, works with every certified compatible device, and completely eliminates “No Response” devices at every single update!”

2- “We’re also so excited to announce that beginning at the end of this Conference Siri works!”

I would be a happy camper.
 
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Last but not least, from the article „Apple Intelligence debuted at WWDC 2024“ - how could it have debuted, when Apple imtelligence is just vaporware?
👍
You know? I wonder if Tim Cook and the rest even realise how far behind Apple is right now.

The difference is downright embarrassing.
 
I’m excited for this WWDC. They could add 0 new AI things and just fix issues and I’d be happy. Add in a new unified OS design across systems and I really can’t complain. If people want new features and things to do every other week with their OS google makes a lovely system.
 
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