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Everyone needs to relax. Apple skates to where the puck will be (spatial computing, glassy, rounded, frosted design, with best-in-class privacy underlying beautiful hardware), not where the puck is (AI). Although other companies may already be there, that’s ok, because Apple seeks to be the best, not the first. We know OS ‘26 will be a game changer and the best, most powerful OSes that Apple has ever released but we don’t know what one more thing Apple has up their sleeve.

Stay tuned, because as our leader Tim Cook has said, the pipeline has never been stronger!
 
OMG! There is a rumor that Apple is buying Unity after losing the Epic Games court battle! That would be a good way to stick it to Tim Sweeney! If this is true WWDC25 will be crazy! Unity needs a boost to compete against Unreal too!

Analyst Suggests Apple Might be Considering Buying Unity After Legal Defeat to Epic Games
Buying Unity would be a good start. Hopefully they would continue to iterate it at a fast pace.
I don’t know about that, but Gurman’s current newsletter also says that WWDC will introduce a new preinstalled, centralized gaming app. Not sure why MR left that out of this article, I’ll guess they’ll report it in a separate article.
Looking forward to seeing this next week.
 
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Yes, of course. I was talking about how apps currently have to explicitly define the functions to be made available to Shortcuts, instead of everything an app exposes in its UI being automatically available.

Regarding Shortcuts, it would be conceivable in the future to be able to define the task performed by a Shortcut with natural-language instructions, which when the Shortcut is triggered is then executed by AI. The same task can be executed as a one-off by speaking or typing the instructions for immediate execution, or be saved to a Shortcut for repeated execution. Shortcuts are orthogonal to AI, in that sense.
For sure. Probably wrapped somehow into a Shortcut framework so a user can, if they choose, view what actions are being performed in a visual interface. For fine tuning or fixing mistakes in an inevitably imperfect system. To check up on what actions they might have given a shortcut. Or to make changes that are proving difficult to describe. So rather than the actions being performed in AI, the actions would be performed behind the scenes in a Shortcuts like app, with the shortcut programmed manually by the user, by vocal request, or a bit of both.
 
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Imagine the excitement when Tim “Praying Hands” announces that they have avoided another negative ruling: “We beat’em!”

Pop into some of the EU or Epic vs Apple threads and you'll find folks who would be delighted, apparently!

🙃
 
If this is all Apple has for WWDC 2025, it feels like a missed opportunity. A glassy UI facelift might look pretty, but it’s hardly exciting when the rest of the tech world is sprinting ahead in AI. The fact that even some Apple employees expect a letdown says a lot.

And if Apple keeps lagging in generative AI, no amount of translucent menus will hide that. Let’s hope 2026 isn’t too late for them to catch up.
Apple has never been the type to follow the trend. They have always followed their own path. AI is very gimmicky for many and will barely change the user experience of a phone that just works.
 
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Apple added translucency to macOS window chrome some years back, along with very thin fonts, and then spent each subsequent year rolling both back. Translucency is often an impediment to usability, and is best used sparingly and subtly, in places only where it makes sense. Docks and menu bars, there it makes sense. Translucency in upper window/app chrome only makes sense to show hidden content when barely visible, and can easily be very distracting, as Apple and Microsoft Windows Vista showed. Change for change’s sake is getting old.

I’d prefer they focus on useful stuff like system-wide video cropping outside of Photos apps (especially on iPad and Mac), fixing longstanding bugs, dynamiting the iOS Photos app, quick access for ALL volume sliders, and cross-platform iMessage so users of the Apple ecosystem can message everyone out-of-the-box with ease from any Apple device without third party apps. RCS is handy, cross-platform iMessage would be far more desirable, and payments. We shouldn’t need to have Venmo, PP, CashApp, Revolut, Zelle and Square to send small amounts of money around. Payments should be cross-platform, industry standard, and just work, like physical cash. We should be able to iMessage Apple and Android users “$50” as simple text (and in person by tapping phones) with an automatic prompt for confirmation ✅. Open a photo, tap phones, open contacts, tap phones, open wallet, tap phones, it’s 2025, someone get to fixing the basics.
dynamiting the iOS Photos app...What's wrong with having to tap multiple times to perform a simple rotation of a photo? Poor Craig...his hair salon has poor WiFi so it's hard for him to review dev work.
 
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It's hard to tell if the interviewer really didn't know what toner is/was, or whether he wanted Jobs to clarify what he meant by "toner head", but if he really didn't know what toner is, that would be surprising given that toner was a big deal back then, and was for years. I remember doing a lot of toner cartridge refills before inkjet printers became more common.
The interviewer is Robert Cringley who wrote for InfoWorld Magazine, he surely nows what toner is. This was one of many interviews with tech insiders for the documentary “Triumph of the Nerds”. He clearly asks Steve “…and for our audience, what is toner?”
 
Maybe the Apple brand is just getting tired. Date is day this here? I have not been wowed with anything Apple has put out since their M1 chip.
 
If they made it their mission to require less taps to achieve the same actions -- that would be a huge win.

Especially in the Photos app (for example), I just have to press so many buttons even to select best of a burst photo. And if you have taken 7 separate burst photos... what a PAIN to repeat this dance for each of them. Just usability improvements for the average person would be amazing.
 
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