Enjoy gamepass whilst you can. Big changes are ahead!
The low down is that Gamepass has failed to:
-Bring more players to Xbox(More hardware sales)
-Grow revenue for Xbox(Greater revenue from games and services)
For the studio’s that were aquired, gamepass cannibalised revenue from players who paid full price for the games. This is why the next COD won’t be available on gamepass from day one.
MS thought, that the more studios they buy, the more attractive gamepass would become. But actually, the more games added, the greater the financial cannibalisation.