Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

MacRumors

macrumors bot
Original poster
Apr 12, 2001
54,613
16,747



Chinese smartphone maker Xiaomi is about to make good on stalled plans to expand into Western Europe, beginning with a sale launch in Spain on Wednesday. Xiaomi will initially offer to Spanish consumers its flagship Mi A1 device (229 euros) and its all-screen Mi Mix 2 smartphone (499 euros), pictured below.

In 2014, Xiaomi was briefly the world's most valuable startup in China, but intense competition from local rivals Huawei, Vivo, and Oppo saw its sales stall within two years.

mi-mix-2-800x400.jpg

Since that time, however, the company has overtaken Apple to become China's fourth largest mobile vendor by sales and has launched in dozens of other countries including Indonesia, Vietnam, Russia, the United Arab Emirates, and Ukraine, as part of a $1 billion overseas expansion drive.

The company also has a strong presence in India, where it currently comes second behind Samsung in smartphone sales. However, after past stumbles in more untested markets like Brazil, Xiaomi is now aiming for a more considered expansion across Europe.

"In order to be focused, we want to make Spain successful first," said Wang Xiang, Xiaomi's global sales VP, speaking to The Verge. "And then we can think of other markets and countries. We want to learn from the customers about the taste of European people."

Xiaomi had sold about 10 percent of its smartphones outside China since the middle of last year. However, the company also plans to sell other products in Spain, including internet-connected scooters, air purifiers, and coffee makers.

Article Link: Xiaomi's Expansion into Europe Kicks Off With Smartphone Sales Launch in Spain
 
  • Like
Reactions: Avieshek and deany

Shyos

macrumors newbie
Mar 26, 2014
12
8
frontcamera on the bottom of the phone... how inconvenient is that
 

CarpalMac

macrumors 68000
Nov 19, 2012
1,535
3,625
UK
It's a great lookin phone.

But {insert non-apple OS here}...

Ah, the trusty "like" gathering statement has been deployed already, in the first post no less.

Android is in many ways, an amazing and versatile platform. For most of my use cases, a small investment in learning and setup has allowed me to do things far more quickly and efficiently than iOS. It's only the likes of Touchwiz that ruin it for me and that certain apps only appear on iOS that mean I still carry around my 6S.
 
  • Like
Reactions: c0ppo and Avieshek

FrenchRoasted

macrumors regular
Sep 21, 2016
215
1,196
Ah, the trusty "like" gathering statement has been deployed already, in the first post no less.

Android is in many ways, an amazing and versatile platform. For most of my use cases, a small investment in learning and setup has allowed me to do things far more quickly and efficiently than iOS. It's only the likes of Touchwiz that ruin it for me and that certain apps only appear on iOS that mean I still carry around my 6S.
I’m thinking a large percentage of viewers on this website are Apple fans and prefer iOS. I know it’s a crazy idea, but give it some thought.
 

Tgrey

macrumors regular
Nov 4, 2013
151
26
Android and iOS both are good, but I only like stock Android, on most Android phones just too much junk and branding built in, and support stopped after one year.
 
  • Like
Reactions: Avieshek

honglong1976

macrumors 68000
Jul 12, 2008
1,523
967
UK
Ah, the trusty "like" gathering statement has been deployed already, in the first post no less.

Android is in many ways, an amazing and versatile platform. For most of my use cases, a small investment in learning and setup has allowed me to do things far more quickly and efficiently than iOS. It's only the likes of Touchwiz that ruin it for me and that certain apps only appear on iOS that mean I still carry around my 6S.
Generic android is great! MIUI based Android Xiaomi use is great! Touchwiz and all the other tacky variations suck!
 

pika2000

Suspended
Jun 22, 2007
5,587
4,900
Continuing in that long standing Chinese tradition of perfecting the knockoff...
At least Xiaomi is trying. They managed to outdo the rest of Android OEMs with the bezel-less Mi Mix, and they actually started to design their own SoC (called Surge). And they are not charging you an arm and a leg for a "knock off." Even better, Xiaomi supports their handsets, even the cheap low end ones, much better than other Android OEMs. Even their cheap Redmi lines gets updated with security patches.

Compare to Oppo/Vivo, who literally rip off iPhone design and color on almost every iteration of their phones, and then charge a premium on top of it.
 

jonnysods

macrumors 604
Sep 20, 2006
7,234
4,430
There & Back Again
Ah, the trusty "like" gathering statement has been deployed already, in the first post no less.

Android is in many ways, an amazing and versatile platform. For most of my use cases, a small investment in learning and setup has allowed me to do things far more quickly and efficiently than iOS. It's only the likes of Touchwiz that ruin it for me and that certain apps only appear on iOS that mean I still carry around my 6S.

I've used Android before, it was good, versatile, it had personality, but i found myself spending too much time tweaking and configuring, and a little frustrated with the clunkiness. I bet Android 7 would be much better than the 4.4 I used to have!

The thing for me is integration, I have an AW, mbp, and of course and iPhone. And then iMessage... it just has me locked in.
 
  • Like
Reactions: melendezest

melendezest

Suspended
Jan 28, 2010
1,693
1,579
I've used Android before, it was good, versatile, it had personality, but i found myself spending too much time tweaking and configuring, and a little frustrated with the clunkiness. I bet Android 7 would be much better than the 4.4 I used to have!

The thing for me is integration, I have an AW, mbp, and of course and iPhone. And then iMessage... it just has me locked in.

Android has come FAR from 4.4. And once I spend the time to tweak and configure, I'm good.

I also don't get the Touchwiz hate...stock Android is better for sure, but the Note Series are my favorite phones (and still include a HP jack, waterproofing, and MicroSD expansion).

But you nailed it...the iOS/Mac integration is Apple's "killer app", especially if you're already invested. Thank God I left iOS before now...:p
[doublepost=1510073225][/doublepost]Beautiful device, but no headphone jack is a deal-breaker for me.

Looks like the trend won't die though (frak you, Apple), so charging, Waze-ing, and no-dropout listening in the car will be out permanently.

Thank you Samsung for not following Apple in this, though (just did a 28hr road-trip drive with ZERO music drop-outs and 100% charge, and no cop stops).
 

Internet Enzyme

macrumors 6502a
Feb 21, 2016
988
1,704
I know 4:3 and 16:9 aspect ratios. Shouldn't 18:9 be reduced to 2:1? Heck, if they don't care about reducing the fraction, they could up it to 20:10!

18:9 is a more easily understood ratio for those who are familiar with 16:9. Most people have never heard of 1.77:1
 
  • Like
Reactions: 69Mustang

TheRealTVGuy

macrumors 6502a
Jul 21, 2010
687
1,106
Orlando, FL
Anyone here have any hardware engineering experience? How do they pass audio through the earpiece speaker when they have a full display like that?
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.