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iPhone XR XR first weekend sales, estimates all being lowered?

Renho

Renho

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Original poster
Sep 15, 2014
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9 mill in the first weekend for XR is still really good even if it’s 1 mill less than expected. 6/6+ sold 10 mill plus. 10 mill for XS/XSMax in first weekend as well. So they are lowering production for the year.

So do you think sales of the XR will be a lot lower than expected and forecasted? Is the excitement and breakthrough of Huawei and others made iPhone not as popular along with Apples high prices?
 
Lobwedgephil said:
I think the huge sales for the XR will be the next few months, as people are in Apple stores looking for a phone, they will buy the cheaper one.
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Ya for sure, but they expected a certain amount per year. That’s been lowered by 10 mill. Still think it can get to half of iPhones sold. Maybe not anymore. Opening weekends sales use to be a big thing. But I know that won’t be a factor For this model.
 
Renho said:
9 mill in the first weekend for XR is still really good even if it’s 1 mill less than expected. 6/6+ sold 10 mill plus. 10 mill for XS/XSMax in first weekend as well. So they are lowering production for the year.

So do you think sales of the XR will be a lot lower than expected and forecasted? Is the excitement and breakthrough of Huawei and others made iPhone not as popular along with Apples high prices?
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For perspective, Google sold 3.9 million Pixels for all of 2017.

Xr will sell throughout the year. It's the phone most people will buy when they need a new iPhone, not the day it comes out.
 
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iphone-xr-vs-xs-pre-order-chart.jpg
 
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tromboneaholic said:
For perspective, Google sold 3.9 million Pixels for all of 2017.

Xr will sell throughout the year. It's the phone most people will buy when they need a new iPhone, not the day it comes out.
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Ya that’s what I was getting at. But 50% of iPhone sales for the year. I doubt that, 35%-40%. I just think everybody is over estimating. Thing feels like a toy and I can’t take a portrait mode pic of my SANDWHICH! Nobody buy it!!!!! Lol
 
Renho said:
Ya that’s what I was getting at. But 50% of iPhone sales for the year. I doubt that, 35%-40%. I just think everybody is over estimating. Thing feels like a toy and I can’t take a portrait mode pic of my SANDWHICH! Nobody buy it!!!!! Lol
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My sandwhich was so upset. Complain, complain......so I ate it. Now all I hear is occasional burp.
 
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Let’s not forget, Apple counts a phone sold when they send to ATT, Best Buy etc... so many of those 9 mill are sitting in wearhouses.
 
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Weren't they singing the lower than expected sales and lowered production song about the X last year until they were proved wrong.
 
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With Apple iPhones, there is usually not a lot of excitement for the "less good" phone - we saw similar dynamics with the 8 and the 5c. I think what is surprising about this year is that to 95% of users who walk into an Apple store, there will be no real difference between the XR and XS models besides the colors. It will be interesting to see the mix play out.

I'm of the opinion that this year, unit sales will not be as good across all three phones as the XS/XS Max are expensive and the XR may confuse a lot of people. I posted this in my rant thread about Apple "ripping" people off, but if Apple wanted to really have a super cycle, they would release one model at $850 or so, basically a slightly upgraded XR with a sharper screen.
 
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I think people did preoder less because they were unsure about colours, size and screen and also if the extra for the Xs is worth it. They waited to be able to hold the phone and see for themselves.
I know I did.
 
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Adelphos33 said:
With Apple iPhones, there is usually not a lot of excitement for the "less good" phone - we saw similar dynamics with the 8 and the 5c. I think what is surprising about this year is that to 95% of users who walk into an Apple store, there will be no real difference between the XR and XS models besides the colors. It will be interesting to see the mix play out.

I'm of the opinion that this year, unit sales will not be as good across all three phones as the XS/XS Max are expensive and the XR may confuse a lot of people. I posted this in my rant thread about Apple "ripping" people off, but if Apple wanted to really have a super cycle, they would release one model at $850 or so, basically a slightly upgraded XR with a sharper screen.
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And deny me my 6.5 inch phone that I've been waiting all year for. Take away 3D touch, the dual lens and the Oled display. That would be going backwards and I would not have upgraded from my X.
 
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Yogosans14 said:
The hype died for it...took to long to release.

I’m still picking one Up I want Face ID and the bezeless display without forking 1000$.
Click to expand...

iPhone XR sales will be steady unlike Xs and Max, which will face a steep decline next year.

The XR targets iPhone 6 and 7 users. They don't buy based on hype - otherwise, they would already be using an iPhone 8 or X.
 
Shanghaichica said:
Weren't they singing the lower than expected sales and lowered production song about the X last year until they were proved wrong.
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No, that launch had long lines, Pre orders sold out and walk ins sold out. Everything about that launch was good. I mean before they launched all the droid boys said it’s too much money so no one is going to get it.

But this launch was NO lines, pre orders were not sold out and walk ins all available. And before the launch it was touted as Apples best thing since sliced bread. Which don’t get me wrong I’m sure will account for a huge percentage of Active iPhones in the world.
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Adelphos33 said:
With Apple iPhones, there is usually not a lot of excitement for the "less good" phone - we saw similar dynamics with the 8 and the 5c. I think what is surprising about this year is that to 95% of users who walk into an Apple store, there will be no real difference between the XR and XS models besides the colors. It will be interesting to see the mix play out.

I'm of the opinion that this year, unit sales will not be as good across all three phones as the XS/XS Max are expensive and the XR may confuse a lot of people. I posted this in my rant thread about Apple "ripping" people off, but if Apple wanted to really have a super cycle, they would release one model at $850 or so, basically a slightly upgraded XR with a sharper screen.
Click to expand...

Putting a 720p 320 PPI screen in a phone in 2018 is a big rip off. Android cheap phone even have 1080p screens.
 
tromboneaholic said:
I'm not sure what your point is. This is about sales of a specific phone model.
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Google has never been anywhere near the top for phone sales. It doesn't even figure as one of the top 5 phone vendors. A premium model from Samsung would be a fair comparison.
 
NorthSeaBeach said:
I think people did preoder less because they were unsure about colours, size and screen and also if the extra for the Xs is worth it. They waited to be able to hold the phone and see for themselves.
I know I did.
Click to expand...

I did go in Friday to see one, seemed a little toyish and the bezels were noticeably big. But wasn’t bad, I am a XS max owner tho. But I think it would be a great phone for my kids, if it was like $600
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JPack said:
iPhone XR sales will be steady unlike Xs and Max, which will face a steep decline next year.

The XR targets iPhone 6 and 7 users. They don't buy based on hype - otherwise, they would already be using an iPhone 8 or X.
Click to expand...

Yes that will be the case, but I am interested in seeing if it does makeup 50% of total or quite lower..
 
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I woke up at 3am to pre order which obviously wasn't needed. I excitedly picked it up at UPS when they opened, and immediately regretted it. It is so much larger, and heavier than I expected. I wonder if now that it is in store, and people a can see it first, if it will still sell ok. The $250 more for the XS seems worth it when you look at them side by side. At least in my opinion.
 
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I would imagine the XR will be by far the most popular iPhone this year. It’s price point is appealing to a much larger market. Just because it’s not sold as many as the iPhone 6 and 6+ does not mean it’s any less popular in this day and age. Different times where less people are upgrading and more choice in the iPhone range. It’ll be a huge hit.
 
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Renho said:
9 mill in the first weekend for XR is still really good even if it’s 1 mill less than expected. 6/6+ sold 10 mill plus. 10 mill for XS/XSMax in first weekend as well. So they are lowering production for the year.

So do you think sales of the XR will be a lot lower than expected and forecasted? Is the excitement and breakthrough of Huawei and others made iPhone not as popular along with Apples high prices?
Click to expand...
First of all, where did you see/hear the 9 million number? Secondly, who expected 10 million?

If either of these answers are anything other than Apple, then it's irrelevant. It's all just noise until Apple makes their next announcement. I was at the Christiana Mall store this weekend and it was packed. Doesn't mean anything as it's just noise.
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The-Real-Deal82 said:
I would imagine the XR will be by far the most popular iPhone this year. It’s price point is appealing to a much larger market. Just because it’s not sold as many as the iPhone 6 and 6+ does not mean it’s any less popular in this day and age. Different times where less people are upgrading and more choice in the iPhone range. It’ll be a huge hit.
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I agree that the Xr will be the most popular model. The beautiful thing (for AAPL shareholders) about this scenario is that the starting price of the Xr is higher then the previous ASP, which was an all-time record. So unless the the 7's and 8's are flying off the shelves, look for another huge jump in the ASP in the next two quarters.
 
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brian3uk said:
I woke up at 3am to pre order which obviously wasn't needed. I excitedly picked it up at UPS when they opened, and immediately regretted it. It is so much larger, and heavier than I expected. I wonder if now that it is in store, and people a can see it first, if it will still sell ok. The $250 more for the XS seems worth it when you look at them side by side. At least in my opinion.
Click to expand...

If anything, allowing consumers to physically compare XR and Xs/Max will result in cannibalization. Every review out there for the XR is positive and most suggest forgetting the Xs.

Xs and Max buyers are well out of the 14-day return policy (and even the unofficial 30-day policy), so we're seeing some launch day Xs/Max owners pour cold water on the XR.
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Renho said:
Yes that will be the case, but I am interested in seeing if it does makeup 50% of total or quite lower..
Click to expand...

If we assume the numbers are accurate and put that into perspective:

  1. Xs/Max had 30 days to soak up demand which has building since November 2017.
  2. XR sold 90% relative to the combined sales of two phones: Xs and Xs Max.
  3. XR is clearly targeted towards pragmatic buyers who are not early adopters or pre-order geeks.

There's zero doubt in my mind the XR will make up 50% or more of Apple's iPhone sales for this cycle.
 
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