
First of all, where did you see/hear the 9 million number? Secondly, who expected 10 million?
If either of these answers are anything other than Apple, then it's irrelevant. It's all just noise until Apple makes their next announcement. I was at the Christiana Mall store this weekend and it was packed. Doesn't mean anything as it's just noise.
[doublepost=1540836485][/doublepost]
I agree that the Xr will be the most popular model. The beautiful thing (for AAPL shareholders) about this scenario is that the starting price of the Xr is higher then the previous ASP, which was an all-time record. So unless the the 7's and 8's are flying off the shelves, look for another huge jump in the ASP in the next two quarters.
By the statistical data taken. Then after the sales report they come up with numbers. Since Apple stopped giving opening weekend sales numbers all we have is data and guessing. But they make really good guess’s. And some from supply chain insiders..
The 9 million number was given by Rosenblatt Securities' Jun Zhang.
[doublepost=1540855934][/doublepost]
If anything, allowing consumers to physically compare XR and Xs/Max will result in cannibalization. Every review out there for the XR is positive and most suggest forgetting the Xs.
Xs and Max buyers are well out of the 14-day return policy (and even the unofficial 30-day policy), so we're seeing some launch day Xs/Max owners pour cold water on the XR.
[doublepost=1540838849][/doublepost]
If we assume the numbers are accurate and put that into perspective:
- Xs/Max had 30 days to soak up demand which has building since November 2017.
- XR sold 90% relative to the combined sales of two phones: Xs and Xs Max.
- XR is clearly targeted towards pragmatic buyers who are not early adopters or pre-order geeks.
There's zero doubt in my mind the XR will make up 50% or more of Apple's iPhone sales for this cycle.
If you think about it, the 6s/6s+ had 13 mil opening weekend sales. If you add the XR with XS/XSMax that’s 19 mill opening weekend. That’s a huge opening weekend. Granted they did add one more model compared to 2 with the 6s/6s+