If it really is $3k then you know how niche a market it's aiming itself towards and how many they expect to sell. It might be good, but it would be better if the price point meant a wider audience to encourage the development of apps.
This. It’s going to be a tough sell at $3,000 per unit if it’s a well received product. Apple needs something in the $1,000 to $1,500 price range to broaden its appeal enough and make it affordable enough to move a large amount of product if this is a hit.
That’s why I don’t think the Apple Watch is a great comparison. The Watch was priced such that I and many other Apple fans were willing to take a chance on version 1.0 of the product without knowing if there was going to be a killer app for it sbc without a clearly defined use case. That allowed the “throw everything including the kitchen sink at it and see what sticks” approach to be tried and to ultimately to pan out.
It became pretty clear fairly soon what the sweat spot and use case for the Apple Watch was going to be. It was notifications and light communication without having to take the phone out of your pocket or without even needing to have it on you if you went for the cellular version plus health and fitness related features.
At $3,000 a pop you’re going to have nowhere near that amount of people willing to take a chance on the product. At $3,000 I would need clearly defined use cases that truly set the device apart making it a must have item.
So unlike the Apple Watch this product needs to ship with a killer app or multiple killer apps or have something emerge if it’s not there at launch to get me to even consider dropping that kind of cash and even then I probably still wouldn’t go for it unless the price drops to that $1,000 to $1,500 dollar range.
By the time Apple has a device in that price range will there be a good enough use case and enough demand for it or will Apple have blown their opportunity by then? That’s the question with trying the Apple Watch approach on a device this initially expensive.
Apple will definitely need to take the long view with this device being perfectly willing to have it seen as a flop from a sales perspective and being able to live with that until v2.0 or v3.0 ships and by then who knows if developers will still have an interest in writing for the platform? In my view they are going to need a healthy, enthusiastic group of third party developers willing to embrace the device for it to ultimately succeed so how do they cultivate and sustain that until they have a more affordable version ready to go?