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Waiting on the rumored AR Ultra

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If it's $3k I would get one, more than that I'd probably think over. TBF, I am more of a hi-tech gadget fans especially for Apple. For 95% people, I'd advise to wait for 2nd or even 3rd generation and see how it goes. The good thing is the techs they use are not new. Apple has been laying the groundwork for sometimes with all of their products: iPhone/iPad, Mac, Watch, Airpods, Airtag. We have been using spatial audio, lidar, U1 chip, proximity awareness, continuity, facial recognition and reconstruction, geo awareness, motion awareness, etc. I can hardly wait too see how Apple develop them further and used them for the new headset.

Also, first comment here.
 
Absolutely no mention of NextVR @MacRumors? This was Apples single biggest VR purchase. NextVR provided VR experiences for NBA games, WWE events, live Concerts, other live events.
 
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Can’t wait to see what Apple has been working with. But I would hate to pay $3000 for the AR/VR headset with software limitations.
3k is not unreasonable for a developer kit, nor high end consumer/commercial x or VR headset. It's over 3k for a high end Oculus.

This isn't a consumer announcement, it's for developers. Apple will already have 1st party developers on board and will now open the development to all. I wouldn't excpect any consumer release until Christmas or even next March. This is Apple saying we are in the game, let's develop for it.
 
Maybe for early dev kits

I think Apple working with Stanford University's AR/VR laboratory for the last seven years, and no doubt having a stable of trusted developers, will result in there being a pretty deep set of applications right on launch day (and something as basic as typing will be mature).

Of course at that point (on launch day) there will be other (2nd tier) developers who will then have access to the device and development kits to create even more applications.
 
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Can’t wait for five pages of comments about how it’s “DOA” and “nobody will buy this” when nobody has even seen the thing yet.
It’s almost funny. Here on MacRumors Forums people primarily complain and trash Apple for everything it does. Whether it’s coming out with something new, or keeping things the same, or Apple removing a feature: there’s always hell to pay! 🔥
 
There were also people working at Apple back in 2006, who thought a touch screen iPhone would go nowhere and an iPod Phone with a click-wheel was the way forward.
And the original iPhone development only took 2 1/2 years.
This headset has been in development since at least 2015, you’re telling me you don’t think that in those eight years there haven’t been disgruntled employees, who couldn’t see the direction of the project?
Think about this, for every employee that was or is against the headset, there are probably a dozen on that same team who had to approve it.
 
What if Apple pulls an unexpected move and the headsets are only available to people with registered developer accounts and the public launch isn’t until holiday season or after.
I have registered developer account so I will get it either way. But that besides the point. I guess if they delayed that just means Apple want to wait till more apps available before public release. However some tweets have been going around that a few "selected" developers have been working on apps/games for the new headset for quiet sometimes now, but obviously couldn't say more probably due to Apple embargo.
 
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…And it will be absolutely FREE*!


*$3,000 headset required.
Stop spreading fake news.

How about the $399 charger?
The watch.... I mean waist belts in different colours $149?
The $249 stand?
Polishing cloth for the lenses $99.

There is so much more cost coming with this product. Not to mention your health care provider cause this will f your eyes up.
 
If it really is $3k then you know how niche a market it's aiming itself towards and how many they expect to sell. It might be good, but it would be better if the price point meant a wider audience to encourage the development of apps.

This. It’s going to be a tough sell at $3,000 per unit if it’s a well received product. Apple needs something in the $1,000 to $1,500 price range to broaden its appeal enough and make it affordable enough to move a large amount of product if this is a hit.

That’s why I don’t think the Apple Watch is a great comparison. The Watch was priced such that I and many other Apple fans were willing to take a chance on version 1.0 of the product without knowing if there was going to be a killer app for it sbc without a clearly defined use case. That allowed the “throw everything including the kitchen sink at it and see what sticks” approach to be tried and to ultimately to pan out.

It became pretty clear fairly soon what the sweat spot and use case for the Apple Watch was going to be. It was notifications and light communication without having to take the phone out of your pocket or without even needing to have it on you if you went for the cellular version plus health and fitness related features.

At $3,000 a pop you’re going to have nowhere near that amount of people willing to take a chance on the product. At $3,000 I would need clearly defined use cases that truly set the device apart making it a must have item.

So unlike the Apple Watch this product needs to ship with a killer app or multiple killer apps or have something emerge if it’s not there at launch to get me to even consider dropping that kind of cash and even then I probably still wouldn’t go for it unless the price drops to that $1,000 to $1,500 dollar range.

By the time Apple has a device in that price range will there be a good enough use case and enough demand for it or will Apple have blown their opportunity by then? That’s the question with trying the Apple Watch approach on a device this initially expensive.

Apple will definitely need to take the long view with this device being perfectly willing to have it seen as a flop from a sales perspective and being able to live with that until v2.0 or v3.0 ships and by then who knows if developers will still have an interest in writing for the platform? In my view they are going to need a healthy, enthusiastic group of third party developers willing to embrace the device for it to ultimately succeed so how do they cultivate and sustain that until they have a more affordable version ready to go?
 
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