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Yahoo Wants to Be Apple’s Default iOS Search Engine
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The masses here:
"We want change!"
Report that Yahoo wants to be default search for iOS
"AHHHH no change! No change! Stay with Google!!!!"
Yahoo has some of the best designed apps on the app store and Yahoo Weather is great. I see no reason not to give them a shot at pitching their search capabilities.
Also - for those confused about the Bing-powered Yahoo searches, a little reading of the article might help. Yahoo is trying to break free of the 10-yr deal they signed with Microsoft.
I was saying last year that Apple should just buy Yahoo and be done with it. I don't think there's any place for Yahoo as a stand alone company at this point. Search is dominated by Google (and Bing to a certain extent) here in the US, but I'm sure there would be a ton of value in Apple becoming more independent and well-rounded.
"We want change!"
Report that Yahoo wants to be default search for iOS
"AHHHH no change! No change! Stay with Google!!!!"
Yahoo has some of the best designed apps on the app store and Yahoo Weather is great. I see no reason not to give them a shot at pitching their search capabilities.
Also - for those confused about the Bing-powered Yahoo searches, a little reading of the article might help. Yahoo is trying to break free of the 10-yr deal they signed with Microsoft.
I was saying last year that Apple should just buy Yahoo and be done with it. I don't think there's any place for Yahoo as a stand alone company at this point. Search is dominated by Google (and Bing to a certain extent) here in the US, but I'm sure there would be a ton of value in Apple becoming more independent and well-rounded.
Psh - they have assets of roughly $16.8B and revenues of $4.68B last year....
I think Apple could acquire them for far less than $50B. And they could pay cash too.... (EDIT: Yahoo's market cap is somewhere near $37B - that would be the target price I'd guess).
Yahoo is a search and advertising company. If Apple wants to break ties with Google and build up its iAd revenues, Yahoo would be a logical target for acquisition IMO.
http://www.cultofmac.com/272272/theres-just-getting-around-apple-buying-yahoo/
Love the comments on that article - as if, if Apple bought Yahoo they'd have to keep Yahoo exactly the way it is now.....with no change. Apple would keep the things that work and that they could build on and get rid of stuff that doesn't work.
They would be acquiring a framework for the further developing of services they can build on to leverage future consumers to buy an iPhone. They would also be able to diversify their business model (bolster their ad revenue for instance) as the mobile industry matures.
The people against something like this are the same people who want to stay on iOS 6 on their iPhone 4S. They're afraid of change. Afraid Apple won't be Apple anymore. I agree with the final premise of the article. An acquisition of Yahoo would only HELP Apple be more Apple.
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god no!
Their weather feed, which we already have in IOS7 as the weather app, is awful. I've had it be 20+ degrees off from what is actually happening outside.
And I live less than 20 miles from Yahoo HQ. Can't imagine how bad the weather app is for folks in the rest of the world.
Also having been a longtime yahoo email user, that has gone to pot as well. They can't even keep blatant spam (CIALIS! INCRAESE PENIS SIZE!) out of my inbox.
Yahoo is going down the tubes, just let it die!
Their weather feed, which we already have in IOS7 as the weather app, is awful. I've had it be 20+ degrees off from what is actually happening outside.
And I live less than 20 miles from Yahoo HQ. Can't imagine how bad the weather app is for folks in the rest of the world.
Also having been a longtime yahoo email user, that has gone to pot as well. They can't even keep blatant spam (CIALIS! INCRAESE PENIS SIZE!) out of my inbox.
Yahoo is going down the tubes, just let it die!
Isn't this thing an option under settings? Say Apple agrees to this after much fanfare and press and media spelling doom for Google. What does it take for users to set Google as the default? Just a setting!
It will make Marissa Meyer look good but wouldn't have dented Google at all while Apple looks like a digruntled accomplice in this.
Mr.Cook, don't take the bait as much as it is tempting to get back at Google.
It will make Marissa Meyer look good but wouldn't have dented Google at all while Apple looks like a digruntled accomplice in this.
Mr.Cook, don't take the bait as much as it is tempting to get back at Google.
Market cap is based on the current price. If you tried to buy all of it, the average price would probably be higher, since the willingness to sell price of the average seller is greater than that of the most recent seller.
I would. They aren't bad, but they're nothing special.
I still use some of them, though, because Google has decided to play games and make it massively inconvenient to use other services with Android.
People like him don't realize there is no quicker way to discredit their own opinion on something non-political than to interject their political opinion on every topic.
Marissa needs a magic bullet or her job is probably on the line. Things (PR wise) are not looking good lately for Yahoo.
Sell to Apple. I really do think it would be beneficial. Might as well put some of that $160B in cash to use....
I think its too early for her to be worried. I do think she's done a good job changing the culture and direction of Yahoo. I don't think they're moving in the right direction yet. I think the decision to use bing for the search engine was a horrible choice her predecessor made.
I'm not disagreeing with you, but I think she has more wiggle room them folks are giving her.
How does a small/simple thing like who the default search provider in Safari is--a setting that can easily be changed by anyone too--suddenly even come close to being something about changing the experience of the iPhone or anything like that.