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Dude your iPad 3 looks great. Seriously. Since your dont have the tools to measure color balance etc....

Look up some pictures of people (good hi res pictures). Or movies. Look at the skin tones. Which iPad represents accurate skin tones? I will put money on the iPad3.

Oh and the "brightness" complaint. The new iPad is plenty freaking bright. I measured mine at 108ftL. For comparison, depending on room conditions LCD/led tv's are generally calibrated between 35-55 ftL.



Many of those tools also have issues. Colorimeters are only made for a certain range. This is a weird topic, and it's one of those where you need some kind of control or reference, but even without one it shouldn't be noticeably wrong. Most people are used to displays that closely emulate sRGB when warmed up with their white to black color temperature in the 6000-7000K realm.

I'm trying to think of a better way to say this, but an ipad is not a reference grade device. It's just that when you look at one, it shouldn't be obviously incorrect. The gamut is supposedly wider on the new ones, and that can create some quirky effects if it is not properly managed.
 
Jesus people the iPad on the right looks way better and more natural than that blueish iPad on the left.

Seriously, I'd freak out if I cannot even generate a white page because it is tinted so blueish. Why some people seem to prefer it is beyond me.

I have a blueish iPhone 4, my girlfriend a nicely calibrated 4S (some would probably call it "yellow"). The 4S just displays superior colors, watching movies is a blast, pictures look way more awesome, and white webpages with text look actually white. Last week I posted a simple test whereby you take a sheet of white paper or a white t-shirt and put it next to the screen. Her 4S looks just like the shirt, my blueish iPhone 4 looks horrible, as if it has some sort of sickness.

To me, blueish screens are a defect. If my 4 wasn't that old already, I'd take it in for a swap immediately.

I don't prefer the bluish look at all...All I was saying was that my initial reaction to the new iPad was that it looks much more tan then any other iDevice i've owned. A white piece of paper or a white t-shirt next to my screen does not look the same. And God forbid I compare it to the white bezel. I for one HOPE that my screen is calibrated correctly. It would just mean that every other device I've owned has been on the cool side and that's what my eyes have gotten used to. And that forced me to think something wasn't quite right.
 
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