100%.They are more interested in Money, Security and privacy are more about marketing than actual features.
Money is the only driver. Perhaps long term money as well as short and medium term money. Things like equality, human rights, etc. must at most be cost neutral, or at least lead to things like expansion of market share, positive brand messaging and so on. But in the end it's purely about money.
And even things like privacy didn't used to be in Apple's DNA. They just saw it was something that other companies e.g. google weren't going for, and started to push it in earnest after about 2015. Anything before then was minor e.g. cookie blocking options , things that every company were doing.