AT&T does have 5 star customer service, it just depends on who you talk to. All the reps in my local AT&T store are personable and willing to help. When I was having an issue with an unfair required deposit to upgrade to the iPhone 3G, I called AT&T Mobility's presidential customer service and they waived a large deposit for me, no questions asked and the rep was very friendly and helpful. He seemed genuinely concerned about my problems. I was glad to be an AT&T customer when I was on the phone with him.