Sdashiki said:
Of course of course.
But doesnt a manager need to do the job of his minions should the need arise?
A manager fresh from Sears appliance wont know the difference between an iPod and a MacBook.
Who says the manager fresh from Sears appliance knew anything about appliances? And who says the manager fresh from Sears appliance didn't whip that department into shape and post record sales even though he didn't know the finer differences between the effectiveness of the spin cycle on a Kenmore vs. the spin cycle of a whirlpool?
Do you expect everyone at Blockbuster to be a movie big buff? Everyone at the grocery store to be a food connoisseur? Everyone at Foot Locker to be wanting a career at Nike? Everyone at Victoria's Secret to be a closet fashion designer?
It's not just Apple, every retail store is like this.
Even if you know everything Apple like the back of your hand can you condense that into usable info (i.e. dumb it down) for the average consumer that just wants a computer? If you speak over the head of the consumer they are likely just to get confused and leave. Knowing a lot about a product and being able to effectively sell that product are two different things.
And the bottom line is, well, the bottom line. Mainstream consumers just aren't willing to pay the extra bucks it would take for retailers to hire/train more knowledge sales people. And retailers don't want to invest too much in training because the average life span a retail employ is like a year or less.
If you want a more knowledgeable sales staff you almost always have to go to a mom and pop store.
Sdashiki said:
Sorry but an APPLE STORE manager should be, IMO, technologically inclined. I dont think a 19yr old employee of that manager should have to hold the hand of that manager when it comes to questions asked by a random customer.
Sports analogy time. Should the QB on a pro football team be able to throw the ball better than the head coach?
Lethal