Why is Apple suddenly trying to market the iPad as a "Pro" device? The only thing we're seeing in addition to the Air 2 are: Pencil capability only useful for creatives mostly (not productivity) Mediocre keyboard/stand with no angle adjustment that necessitates learning arcane shortcuts for multimedia/other control Two extra speakers that still lack bass Beefier internals for use on software that is still limited Steve would say, "You're selling it wrong!" He already marketed the iPad as it was intended in 2010 when he presented it as a separate category from phones and computers. He said it was awesome at email, photos, videos, and light reading, but never claimed it was ever going to replace a laptop. It was intended and will probably always be used as a consumption device. The only way this will ever change is if Apple decides to assign a "Pro" operating system to a "Pro" device. I'm not "anti-iPad". I've owned every one of them up until the Air. Since the Air, there has been no compelling reason to upgrade, and this year is no different. It just seems as though Apple is grasping at straws. I'm also not saying that the iPad Pro is useless. I know this will appeal to a number of people. But the point is that those people are minorities. Apple is known for game-changing updates and products. This year was a huge disappointment.