Actually, I disagree. I don't think he meant computers would be fully phased out then, and I still don't think they will for quite some time. IPads have the *potential* to take up a large portion of the jobs that full-blown computers do today, but they won't fully go away.
I don't think anyone is making that argument (that iPads will fully replace desktop/laptop computers for everyone). Even Apple focuses on the low end market for talking about the iPad as a replacement device.
I think the decline in iPad growth shows Steve Jobs was wrong in his initial marketing pitch (though perhaps right for that point in time). With bigger phones people don't need a 'tweener consumption device.
I'm not sure that's true. I'll admit, bigger phones seem to play a bigger role than I thought, but it remains to be seen if this is a long-term trend, or if people are momentarily enthralled with their big phones. We're only looking at the solution and not the original problem - what are the computing needs/wants of people?
Remember the Palm Pilot? For a time everyone had to have one. Around the time of the Palm 3/V, sales were through the roof. Then... They started declining. What happened? Some people say phoned provided what they needed... Nope, at least not for the general populace. Did the need go away? Maybe.
I don't think Apple ever intended the iPad as "a tweener consumption device" - the iPad has always been viewed as the next big platform. Apple's vision of computing has always been, at the heart, to make computers more friendly and a natural extension of our everyday lives. That's iPad (or, at least, the direction for iPad).
I think we will steadily see changes to iOS that are iPad specific, maybe we even get an iPad specific OS. I wouldn't be surprised if one of the surprises at WWDC is Xcode for iPad. If Craig Federighi announced that it would get as big of cheers as saying Swift was going open source did.
Ehhhhh..... Cheers from who? Not developers - especially if it means having to develop yet another version of their same app. Users? Some, maybe. If you loose the ability to run the same apps on the iPad as you can on the phone... Nope - that'll go over like a ton of bricks.
As far as the Pro moniker, what exactly does Pro mean? Running x86 apps with keyboard/mouse and file system support and USB ports? Um, I just described a laptop. But this is why I said iPad marketing stinks right now. By Apple focusing on the PC it just emphasizes everything a traditional laptop/desktop has that an iPad doesn't. People focus on the way they've always done things and if iPad doesn't support that workflow then they say iPad won't work for them. Rather then just saying iPad is the PC replacement Apple should be showing us and they could do it without even mentioning the PC by name (but it would be implied and people would get it). Instead we get Schiller making a stupid joke about PC users being sad.
People freaking out and fretting over "Pro" is our fault, not Apple's. I'll agree that iPad marketing sucks. I think some of the recent campaigns have been amazing - I loved the "your verse" ads! I thought they did an excellent job showcasing the use of the iPad in everyday life. Maybe Apple should do a similar ad that focuses on the corporate world. Instead of telling us it's a PC replacement, tell us what the iPad can do and let us draw the conclusion. Show people using it for tasks that would traditionally be done on a PC.
Oddly enough, maybe Apple needs to appeal to the more mundane. Has Apple positioning the iPad as a creative device actually hurt Apple? Maybe the image is that the iPad is focused on creatives and not on everyday mundane.