YouTube Will Stop Placing Unskippable 30-Second Ads in Front of Videos in 2018

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 17, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    YouTube will stop supporting unskippable 30-second ads on the popular streaming video platform beginning sometime in 2018, according to an official statement from Google given to Campaign. The move is said to be a way to provide a better experience and format that works well for YouTube users, as well as the company's advertisers.

    The advertising focus for YouTube will switch over to a 6-second unskippable "bumper ad" format in the coming year, which the company introduced in 2016 and is said to be a way to convince more impatient users to stick around when an ad pops up before a video.

    It wasn't confirmed whether the removal of unskippable 30-second ads would hit both the web and mobile YouTube apps, but Google's wording appears to support the format's removal across all platforms.
    A few industry analysts speaking with Campaign agreed that YouTube's decision makes sense, particularly within the context of a growing rivalry with Facebook and its ramping up of video content. YouTube Red, the company's premium subscription service, lets users avoid ads altogether for $9.99/month, which places it alongside other video streaming platforms like Netflix ($9.99/month) and Hulu ($11.99/month for commercial-free videos).
    For Netflix, the company has remained adamant that it will never introduce advertisements into its streaming video content. A recent report ran the numbers and discovered that Netflix forgoes about $2.3 billion in potential advertising revenue each year by keeping to its no-commercial strategy.

    Article Link: YouTube Will Stop Placing Unskippable 30-Second Ads in Front of Videos in 2018
     
  2. TheDreaded26 macrumors newbie

    TheDreaded26

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    #2
    Still glad they can get that ad money for 2017
     
  3. Mascots macrumors 65816

    Mascots

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    #3
    Looks like too many people have been clicking off before finishing those ads, eh?
     
  4. Loge macrumors 68020

    Loge

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  5. Appleaker macrumors 65816

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    #5
    I thought they were going to 15 second unskippable ads rather than 6 second ones?
     
  6. Kaibelf macrumors 65816

    Kaibelf

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    #6
    Guilty. If it's not skippable, I pretty much NEVER care enough to stick around and wait.
     
  7. OriginalClone macrumors regular

    OriginalClone

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    #7
    I just close the window and don't watch when those ads pop up.
     
  8. max2 macrumors 65816

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  9. amg2014 macrumors member

    amg2014

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    #9
    It gets really annoying when I have to watch ads every time, and not be able to skip them. It happens so often on the Youtube app. That is why I removed it from my phone.
     
  10. yourtoys7 macrumors 6502a

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    #10
    Yep, if I can't skip, Im not watching 30sec. or even 15sec.
     
  11. newdeal macrumors 68020

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    #11
    I can never understand why companies have these ads that I can't even tell what they are advertising within the first 5 seconds before I skip. They should just blurt out what they are selling right away so at least I hear the name
     
  12. acedout macrumors 65816

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  13. StrangeNoises macrumors member

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    #13
    Or six.
     
  14. RightMACatU macrumors 65816

    RightMACatU

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  15. WeemanWise macrumors 6502

    WeemanWise

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    #15
    Meanwhile i'll just scrub through them with my touch bar
     
  16. Oblivious.Robot macrumors 6502a

    Oblivious.Robot

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    #16
    I hate the ads, more importantly I hate their loud volume.

    Just the other while watching multiple videos on ATV youtube app, my HT volume was higher than normal as the video sound was quite low, just when next video from the playlist was up, this ad came with the ridiculously loud volume and I almost went deaf. x_X
     
  17. andy.ringwood macrumors 6502

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    #17
    Meh. I only use YouTube on iOS and there are many third-party apps out there with no ads. Not a problem.
     
  18. pat500000 macrumors 603

    pat500000

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  19. Powermax macrumors regular

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  20. LordQ macrumors 68030

    LordQ

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  21. julesme macrumors regular

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    #21
    Skippable ads are great since they put the onus on the advertiser to make a good advertisement and on the publisher (together with the media buyer) to make sure the ad is correctly targeted.

    As consumers we should all be happy that video is moving this direction. Maybe one day I won't have to watch any more ads on Mesothelioma (or 19 other diseases I don't have) during cable news shows.
     
  22. thisisnotmyname macrumors 6502a

    thisisnotmyname

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    #22
    I've only encountered one of these remarkably, I was confused by the lack of a skip button. I must not use YouTube often.

    And Kudos to Netflix for maintaining their no ad policy.
     
  23. Cloudsurfer macrumors 65816

    Cloudsurfer

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    #23
    Just use ProTube. I haven't seen an ad in that app ever.
     
  24. B4U macrumors 6502a

    B4U

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    #24
    I have been using a better countermeasure and it is 3 letters: ABP.
     
  25. max2 macrumors 65816

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    #25
    This too!
     

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