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YouTube Will Stop Placing Unskippable 30-Second Ads in Front of Videos in 2018

The whole 30 second ad thing is ridiculous to begin with because they don't have any filtering compared to video length. Why should I sit through a 30 second ad to watch a 2 minute video, but only watch a 15 second ad before a 10 minute video? Doesn't add up correctly. YouTube has flooded their site with ads over the past 3-6 months in an attempt to lure people to YouTube Red and I think it has backfired some because people just decide to not watch a video due to the ad.
 
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amg2014 said:
It gets really annoying when I have to watch ads every time, and not be able to skip them. It happens so often on the Youtube app. That is why I removed it from my phone.
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I know, it's so annoying when FREE stuff has to offer some sort of advertisement so they can remain FREE. What a drag......... What do these people that create these complex platforms think? Don't they work for free? UHG!
 
Given how much I use YouTube and how much video is taxing on the network...

I think I can pay something around $100-150 a year for the service if they allow me to download the video, no collect data on me(privacy!), and no ads experience. Sounds fair
 
I just hit refresh when those adds come up and a shorter/skipable one will come up instead. 30+ sec add? Is this the 1800s or something? What's next? Live tv is the only option?
 
I respect Netflix for staying ad free. I didn't like how paid Hulu had ads either. Guess what... they're cancelled and Netflix stayed in my household! Who knew, it actually makes a difference in the minds of consumers??? Also, I have a subscription to YouTube Red (a friend pays for it though!)
 
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If I were Dictator of the World, I would make all of you watch 3-minute un-skippable ads. And the ad will hijack your browser so that you cannot even open a new window until the ad is finished! :p
 
I don't get why they can't keep the video player free of all ads. I hate anything that is pop-over on video it's so distracting but in an offensive way that makes me skip or close the video in preference. I also reload any 30 second unskippable ads as many times as possible, it aways seems to skip the ad for me.
 
YouTube is in a tough spot. I'm not willing to pay a subscription to watch 2 minute videos of people playing the Star Wars theme on bagpipes. I'm also not willing to sit through a 30 second ad for it. At the same time, it would be a shame if YouTube were forced to shut down because they couldn't monetize their content.

6 second ads are probably the right compromise here. Frankly, if you don't have my interest after 6 seconds, the next 24 are just making me hate you.
macsba said:
Should I submit to YouTube a bill for unwarranted data when I use my iPad on a mobile data service? I think I should.
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I dunno, did they bill you for the data costs of serving you the content?
 
Mascots said:
Looks like too many people have been clicking off before finishing those ads, eh?
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Sometimes I wait the 30 seconds, sometimes I don't. I have noticed more shorter ads in front of my videos lately and I'm glad to hear those irritatingly long commercials will be permanently gone.
 
acarney said:
My viewing habits on YouTube has drastically changed from random videos once in awhile to a few channels that put out content 3 to 5 times every week. They're long format (15 minutes to 90 minutes) and are basically the same to me as a TV show or Netflix show. Because of this I always watch the ads (or at least go more then 30 seconds deep into the one that offer a skip and are like 2+ minutes long). I do this because I know my content creator makes money from those ads and I don't want them to stop making videos OR have to scale back how many they make because they have to reduce staff or pickup a side job, etc.

I'm fine with switching to 6 seconds ads that can't be skipped, as long as YouTube can sell enough ad time to keep the level up for the content creators. If they start seeing total rev dropping because they're getting served less ads, that'll be sad. I can understand new viewers to a channel skipping ads but as viewers subscribe and hang around for weeks and months, they should start watching ads and rolling a 30 second ad that can't be skipped in front of a 15 to 45 minute video is almost ZERO distraction. Even better if they're targeted (video game ads for gaming channels, movie trailers for film channels, etc)

Without turning it into an "ask for money moment" I almost wonder if YouTube creators need to be a little more transparent and engaging with their audience on how they make money. I think a lot of people, especially younger generations (which are heavy YouTube users) just think that YouTube pays them to make videos and where the money comes from is magic. If they actually knew by hitting the little "skip" button they kept money out of the pockets of the people they watch every day, follow on twitter, and talk about all the time, I wonder if they would watch more of the ads.

Content creators are constantly talking about "Like my video and hit the sub button!" when in reality that does nothing for their bottom line. The sub count might help new viewer buy into the popularity of the channel, and of course act to notify and serve up existing viewers the new content, but they don't really directly relate to income and if a channel is going to get noticed and trending in the YouTube system. The machine has evolved into watch minutes and repeatability. It wants viewers coming back every day, not just on the weekend or something, and watching 10, 20, 50 minutes and not just 10 seconds here, 2 minutes there, etc.

I'm sure there are NDAs that creators have to sign which keeps a lot of YouTube's pay out structure off the table for talking about, but I'm surprised more people don't remind viewers to come back tomorrow to watch my next video, or "My videos are made possible by all my great viewers not skipping and instead watching the ads before my channel, thank you!" instead of "LIKE MY VIDEOSS!"

Example: I never knew that the TrueView ads that YouTube offers require 30+ seconds (or the total length of the ad, whichever is shorter) of someone viewing before it becomes a paid ad and the advertiser is charged for it. If you watch past the 5 second required point before the skip and then skip at 22 seconds, that's free ad time for the advertiser AND zero income for the channel owner. Since finding out about that, I ALWAYS watch at least 30 second of the ad on the channels I enjoy. I value my time, but 3 to 5 ads for anywhere from 1 to 5 hours of content a night* is amazing value for my time!


*I don't actively watch 5 hours of YouTube a night, I might be working on something and just have my favorite YouTube channel on in the background running, etc.
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More subscribers might make these youtubers more enticing to sponsors. The more subscribers they have, the more they might be able to negotiate to do product endorsements.
 
Thank god Google hasn't patched the the MacBook Pro with touch bar's ability to skip these insufferable ads. Honestly, its probably the best feature of this MacBook Pro.
 
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macsba said:
I do have them installed but they don't block the YouTube ads. They are encoded differently.

Which ad blocker would you recommend to block the YouTube ads?
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Ublock origin. Because of the annoying ads I watch YT more on the computer. Also paying $10 for ad free YT is a ripoff I don't care about Play Music I have Apple Music so why not offer YT Red for about $2 a month without Play Music. They would get more sub's that way.
 
That moment when you have to watch a 20 second video and you have to wait for that 30 second ad to finish which you can't skip.
 
macsba said:
I do have them installed but they don't block the YouTube ads. They are encoded differently.

Which ad blocker would you recommend to block the YouTube ads?
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I use AdBlock Plus. It's free and awesome. I've had it for over six months and only ever encountered a YouTube ad once and it shocked me, lol. Give it a try - it's a godsend.
 
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