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Just over six weeks after the launch of Apple Music, Billboard has published a wide-ranging interview with lead radio DJ Zane Lowe, in which he talks about Beats 1, collaborating with Dr. Dre and Trent Reznor, familiarizing himself with American radio stations, moving to Los Angeles from London and a number of other topics.

Zane-Lowe.jpg
Zane Lowe hosts a flagship radio show on Beats 1 every Monday-Thursday

Lowe reflected on the first weeks of Beats 1, noting that the personality of the radio station is still developing, with no particular emphasis on which music genres are played. Electronic, alternative rock and hip-hop have been some of the most popular genres on Beats 1 so far, but Lowe ensured there are no set parameters for music.
There's a lot of electronic music, edgy rock and hip-hop on Beats 1. Are there set genres you're pursuing?
No, not really. We've played country music, Mexican house music, South American EDM, German hip-hop. I've never been a fan of, "We've got to get 22 percent of rock, 17 percent of R&B; where's our 16 percent of hip-hop and our 9 percent of country?" If you do it that way, you're not basing it on the merit of the music. You're basing it on some kind of obligation.

How about pop?
The other day I heard the new 5 Seconds of Summer record, and I was like, "Could I play that on my show?" It was really strange. My whole perception shifted, because I had never played 5 Seconds of Summer before; they went straight to [BBC's mainstream] Radio 1 daytime and never really crossed my path. Then I heard this song, and it just sounds like SoCal pop-punk. Cool!
Lowe said that he first met Dr. Dre while he was meeting with Apple's Eddy Cue and Jimmy Iovine about coming to Los Angeles, adding that the iconic hip-hop artist had an "huge influence" on his life while growing up. He also noted that Beats 1 was essentially the idea of Apple Music chief creative director and Nine Inch Nails frontman Trent Reznor.
Beats 1 was basically Trent Reznor's idea?
Yeah. I'm not sure if you've had a chance to sit with Trent, but he's one of the most intelligent, eloquent, passionate people I've ever met, not just for art, but also the way people can use it. He's really committed to the user experience, so his whole thing was like, "People have been splintered off into individual experiences -- let's see if we can bring them back together and if so, what would that feel like for the user? What if they're using it on a device in a music service, and not in the traditional places where radio is experienced?" It was incredibly useful for me to hear him say that because it really [solidified] some of the ideas that I'd been kicking around but wasn't sure if I was on the right path. What is really valuable and exciting about radio is the connection to a community. Trent has been incredibly supportive every step of the way.
The full-length profile at Billboard is a worthwhile read for those interested in learning more about Lowe's lifestyle and his transition from BBC 1 Radio to running a flagship show on Beats 1. You can listen to Zane Lowe on Beats 1 every Monday-Thursday between 9 AM and 11 AM Pacific, with a rebroadcast between 9 PM and 11 PM Pacific.

Article Link: Zane Lowe Discusses Beats 1, Meeting Dr. Dre, Moving to Los Angeles and More
 

macintologist

macrumors 6502
May 3, 2004
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I'm actually a big fan of Beats 1, some of the shows like Alligator Hour feel like I'm taking a music appreciation class. Other shows aren't so hot. I just wish it was easier to launch Beats 1 with one tap. On my 4S (which is slow already) having to tap on Music, wait, tap on Radio, wait, and wait, tap on "Listen Now" and wait, it's just too much when I'm hopping in the car for a short trip. FM Radio is much easier to turn on.
 
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matty.p

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Jun 24, 2010
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Portland, OR
I actually think it has a great mix and I dont really like hip hop or rap, you can find the shows you really enjoy and stick with those. Zanes show in particular has a great balance and flow to it.
 
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KALLT

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Sep 23, 2008
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I'd love to have a more diverse, international programme. I feel like it's drawn too much to the US, with Adenuga's show as the big exception.
 
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Sethal

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Jun 5, 2014
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There's no denying that Hip Hop/Rap is very popular among a lot of people. But until they come out with a station where that isn't what primarily plays, I'll stick to my own collection. I'd love to hear a lot of the interviews, but I can't stand Hip Hop. Maybe if there was a way to mix the talk shows in with your own playlists, or artists you prefer. Either way, where it stands one station is not enough. There's just too much music to please everyone.
 
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saschke

macrumors 6502
Feb 2, 2008
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Cologne, Germany
I'm actually a big fan of Beats 1, some of the shows like Alligator Hour feel like I'm taking a music appreciation class. Other shows aren't so hot. I just wish it was easier to launch Beats 1 with one tap. On my 4S (which is slow already) having to tap on Music, wait, tap on Radio, wait, and wait, tap on "Listen Now" and wait, it's just too much when I'm hopping in the car for a short trip. FM Radio is much easier to turn on.

Have you ever tried Siri? "Play Beats1"

Edit: Wait, you don't have Siri on the 4S, do you? Then it's time to upgrade :)
 
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eastcoastsurfer

macrumors 6502a
Feb 15, 2007
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There's a problem with Beats 1. I don't hate hiphop, but I rather listen to my music over hip hop. I rarely listen to Beats 1 anymore because every time I tune in, it's hiphop.

It must be the time you listen. Every time I tune in it is the London DJs playing all sorts of stuff. The Stones are on right now. Obviously if you are tuning in for the NYC HipHop DJ you're likely going to get a lot of HipHop. I've switched off Beats 1 because I wanted to hear rap instead.

Get rid of the rap and hiphop and it might be worth listening to.

In its current state, it stinks.

We know you do not like rap. Since your taste in music is clearly the right taste please list exactly what you listen too. You're one of these 'if you do not like exactly what I like it sucks' guys aren't you?
 
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Dranix

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Feb 26, 2011
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Hmm after the Stones comment I just checked in: and what is playing? Some mind**** by Duke Dumont followed by Maverick Sabre...

Is it really so hard playing some nice normal music?

Anyway, I'm back to Decennia by AKINO with bless4 I was listening before...
 
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eastcoastsurfer

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Feb 15, 2007
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Hmm after the Stones comment I just checked in: and what is playing? Some mind**** by Duke Dumont followed by Maverick Sabre...

Is it really so hard playing some nice normal music?

Anyway, I'm back to Decennia by AKINO with bless4 I was listening before...


But what is _normal_? If you only want to hear music you know, then listen to your own library. Radio should be about discovery, but regular radio has fallen short there. Beats 1 seems to have given its DJs free reign to play whatever. Of course your general taste will align differently with different DJs, but for me that is part of the fun. I have found a bunch of stuff so far that I wouldn't have normally heard.

I hear one time that most people like the music they grew up with and never expand beyond it. Music before and after their formative years they consider to be bad. I think these threads about Beats 1 have proven that point over and over.
 
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Dranix

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Feb 26, 2011
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Radio is background listening. The guys posing as dj can't hit anyones taste after all. But I never had any station that missed my taste so hard as Beats1 does.

And I have a rather wide taste - Hell I even own both MLP:FiM CDs ;)
 
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greytmom

macrumors 68040
Jun 23, 2010
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I don't listen to Beats 1 much, due to the prevalence of hip hop and rap, which I do not like. I do like the other canned stations (rock, alternative) because I hear a lot of new-to-me stuff.
 
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