3 things about this recurring rumor...
If Apple ever gets in the business of making televisions, get ready for sticker shock to no end (there is no AT&T or Verizon plan to subsidize the price, you'll just get the full price plus the Apple profit margin and it won't be relatively pretty). I could already foresee a million complaints of how the very same panel in the form of an LG television plus an external
TV is $XXX cheaper, so why pay so much to have it inside? I could also foresee that the next larger size or two plus an external
TV would probably prove to be priced about the same as the Apple-branded set.
What a shame it would be to have a 1080p capable panel yet have the
TV and thus the Apple PVR capped at 720p. If it's based upon the 2nd gen, that's exactly what it would be. If we're going to hope for this, we need to hope for an
TV platform upgrade that finally embraces 1080p.
The best way for this dream to come true would be for Apple to license the
TV platform to TV manufacturers and "encourage" them to build it into their sets.