Phones now are not just phones. You can browse the internet which is better on a bigger screen. Why are you so against choice?
Let me ask you this, where is the choice for those people who liked their 3.5" screens. People keep spewing the word "choice" when really with Apple their never is any. You take what you can get, and since it's basically the only real alternative to Android, you're stuck with a "choice" between phones you'd prefer had been smaller.