I don't think they are trying to screw over Apple or Google. I think they are trying to escape the burden of enriching big banks with every single CC transaction they process in their stores. Apple Pay and Google Wallets are just layers above that. This is a battle below Apple and Google. A primary goal appears to be to reduce the amount of money that flows to the big banks with every CC transaction.
"We" make it an Apple rally only because there is such a thing as Apple Pay. Step back a few months ad "we" would not give a hoot about this effort OR, with Apple seemingly uninvolved, we might be able to look at it objectively and see it as small, tight-margined retailer vs. big, deep-pocketed banks. I wonder which side "we" would take if there was no Apple Pay?
Sure...I'm not against different solution as long as we, customers, have a choice. With NFC I have a choice, use google pay, use ApplePay, use NFC enabled card. I decide what do I use not someone forces me to do it by switching OFF the NFC functionality from their card readers.
PR for CurrentC - he's going to be busyA PR rep for CurrentC confirmed the email saying,
Within the last 36 hours, we learned that unauthorized third parties obtained the e-mail addresses of some of our CurrentC pilot program participants and individuals who had expressed interest in the app. Many of these email addresses are dummy accounts used for testing purposes only. The CurrentC app itself was not affected.
We have notified our merchant partners about this incident and directly communicated with each of the individuals whose email addresses were involved. We take the security of our users information extremely seriously. MCX is continuing to investigate this situation and will provide updates as necessary.
Why have Google ads been so effective? Because they're super targeted. You email friends talking about baby stuff and you'll start seeing baby ads.
I don't think they are trying to screw over Apple or Google. I think they are trying to escape the burden of enriching big banks with every single CC transaction they process in their stores. Apple Pay and Google Wallets are just layers above that. This is a battle below Apple and Google. A primary goal appears to be to reduce the amount of money that flows to the big banks with every CC transaction.
"We" make it an Apple rally only because there is such a thing as Apple Pay. Step back a few months ad "we" would not give a hoot about this effort OR, with Apple seemingly uninvolved, we might be able to look at it objectively and see it as small, tight-margined retailer vs. big, deep-pocketed banks. I wonder which side "we" would take if there was no Apple Pay?
You can pay with your iPhone in Best Buy, you just have to have your Amazon app open while you're there.
Isn't Best Buy just a showroom for Amazon anyways?![]()
Did you all see where the FTC was investigating MCX for anti-competitive practices? Maybe CVS and Rite-Aid will be able to turn NFC back on without problems.
http://www.ftc.gov/sites/default/fi...l-competition-fora/1210payment_systems_US.pdf
I suspect the biggest goal of MCX is to reduce those transactional costs and lessor goals are data mining.
As a consumer, I'm glad Apple incorporates credit cards into ApplePay. I love the rewards system my credit cards provide me and if ApplePay didn't provide access to such a rewards system, I would absolutely consider sticking with old plastic credit cards over using ApplePay.
And that's both creepy and stupid. All the targeted ads that I get are targeted at exactly the wrong target. I'm interested in buying something, investigate it everywhere, buy what I want - and for years to come I get adverts that I'm not interested in one bit, because I've bought the thing that you're advertising and I'm not going to buy another one!
You email friends talking about baby stuff and - wait a second - you are saying Google reads my emails? ******* Google. Worse, they don't notice that the babies I talked about are now in their 20s and really not interested in baby stuff.
I once was followed for _four years_ by ads relating to a Christmas present that I bought for someone else. Neither me nor the person receiving the present would have been interested. After making a business trip and looking at restaurants at the destination of the trip on the other side of the world, it took two years until Google stopped recommending restaurants that were 14 hours flight away.
It's good that the CurrentC app wasn't compromised. In reality, this isn't that big of a deal. Getting your email is not the end of the world.
When you swipe the card in one of our stores, the device (the PIN Pad) creates a token similar to what Apple Pay does, and that is what we store. So long as that PIN pad is working correctly, your credit card data is safe with us, because we don't have it. We just have tokens that can't be used for other purposes. I expect many large retailers do the same thing.
A hacker could steal one of our PIN pads and alter it so that it reads the stripe on your credit card and stores or transmits the credit card number and expiration date. A tiny camera like the one inside your smart phone could take a picture of the front and back of the card. A camera could watch you sign on the PIN Pad or see you enter your PIN. An infrared camera could guess your PIN by reading the heat left on the number keys. And we do store a picture of your signature, so that could be hacked.
+1
Also, they'll know the purchase history of your device, so they can target coupons at the register for that too.
Right there's the key line. For about 4-5 days now, every one of these threads has filled in with an abundance of attacks against the non-Apple alternative. No surprise- that's almost a universal rule for all things related to Apple. Post after post about foolishly turning away money is right but implying that these huge retailers are dumb is wrong. There have a reason for trying to go another way and there it is.
Apple's solution piles on to a long-term leech arrangement that enriches the big banks. Everything we buy with credit cards and now Apple Pay dings the seller a few percentage points in transaction costs. Apparently Apple takes a very little slice of that and the banks take the rest. It's no small change. A retailer with an 8% profit who is dinged 2% (of revenues) in total when they take a credit card (or now Apple Pay), is redirecting 25% of their profit to these banks. Imagine if AT&T, Verizon, etc took 25% of Apple's profits in order to cover their part of making the iPhone business go. Would Apple be dumb for trying to find another way to do business to reduce or eliminate that 25% cut? Of course not, and "we" would be finding great fault with AT&T, Verizon, etc for taking such a big bite out of Apple's profits rather than marginalizing it as "a cost of doing business" and so on.
Apparently this CurrentC is an attempt to somewhat replicate a mobile payment option while (maybe) cutting out the leeches. For consumers, we would still get to buy things at the exact same price (so there's no higher cost burden for us) but the merchant would get to keep more of their profit rather than lose it to gigantic banks who have little-to-nothing to do with the work of driving each sale.
As a point of comparison, visit anTV thread. There is an abundance of gripes that
TV apps require a cable subscription. In other words, this same crowd cries out for Apple to cut out the "greedy" cable company middlemen with that product. Yet here "we" appear to be fully supportive of the big bank middlemen that underpin Apple Pay... so much so that we are faulting retailers for trying to work out a system to cut them out. Why? Because Apple Pay is built to work with the existing leech system rather than endorsing a CurrentC concept like cutting out those middlemen. There is no more greedy entity than the big banks, but "we" find no fault with them here.
Too bad Apple Pay didn't take on the mobile payments business in a similar way. In other words, instead of partnering with the leeches (and thus offering yet another way to further enrich the big banks), what if Apple had chosen to implement Apple Pay as CurrentC appears to be trying to do (cut out those middlemen bankers)? Then, we could have the great, ease-of-use benefits of Apple's option while helping ALL businesses be more profitable than they can be "as is". Instead of having to pitch retailers on partnering with Apple Pay, all retailers could keep more of their profits on every sale by encouraging Apple Pay.
Are there things wrong with CurrentC concept? Of course. But the one thing that appears to be better is this goal of cutting out that transactional cost. It wouldn't take a lot for Apple to make Apple Pay also work with CurrentC. Then those businesses wanting to continue to send a couple percent of their profits to the big banks could stick with "as is" solution and those wanting to keep that profit could use CurrentC. For us consumers, Apple Pay would work the exact same way as a kind of UI layer atop whichever method is being used by a given retailer. Quicktime or Safari runs atop both OS X and Windows OSs. Those are very different systems behind the scenes but the part "we" use is largely the same. Apple Pay could work like that too with both platforms.
In other words, Apple almost shouldn't care about the CurrentC initiative. Just make Apple Pay work with that platform too and everybody (except the big banks) would be happy. Many of "us" are treating CurrentC like it's some kind of attack against Apple. It's not. It's just a bunch of companies mostly trying to cut a hefty albatross cost. Apple could help them do that with Apple Pay and the end result for us consumers would be transparent (we wouldn't even know if it was the "as is" or CurrentC platform underpinning any given transaction).
This argument has been levied again EBay for years. They take a substantial amount in fees on every sale. Guess what? People still sell there because selling anywhere else will net less profit. It's the same here. Not accepting the standard credit cards would undoubtedly result in less net profit.
My ex-cable company offered me nothing of value over Netflix/Hulu/etc. So no, I don't defend them.As a point of comparison, visit anTV thread. There is an abundance of gripes that
TV apps require a cable subscription. In other words, this same crowd cries out for Apple to cut out the "greedy" cable company middlemen with that product. Yet here "we" appear to be fully supportive of the big bank middlemen that underpin Apple Pay... so much so that we are faulting retailers for trying to work out a system to cut them out. Why? Because Apple Pay is built to work with the existing leech system rather than endorsing a CurrentC concept like cutting out those middlemen. There is no more greedy entity than the big banks, but "we" find no fault with them here.
FYI- Unless they changed it, Best Buy has been price-matching Amazon for over a year now. So there's no need to wait for Amazon to ship what you want.