The latest naming sucks. Either sack someone or hire someone. Maybe both.
Was thinking same.
Maybe they want to stay away from "Pro" as it would deemphasize other models for pro use. Makes sense.
Inject "Air" into the naming convention to leave space for growth from the Prosumer space into a true pro space? (Remember Steve's "Business 101" matrix for computers Consumer (Air) and Pro matched with desk and lap.
The matic has had 4 squares and a bridging rectangle ever since the ipad was introduced. Now we see the rise of the Lite mimicing Air name possibly for consumers. (Where Air conveys lightness but Lite sounds like something was left out). Could it be that this rectangle will do a 2 for 1 split into Air and Pro boxes?
I was thinking a new larger ipad might carry the "Maxi" name mirroring the Mini name for the size below the standard ipad. But maybe the Pro wont be a size related thing but a function related thing...
Imagine a pro line of iPads geared much more toward content creation than content consumption. Imagine larger memory, storage, processors, screen and battery in a slightly larger case. Such a pro ipad would be a wholly new category and would fit well with apples move into industry by leveraging ibm.
Such devices would be capable as desktop replacements. Perhaps running a flavor of ios+ allowing split screen or multiple users. Or even more likely with so much processor memory storage (PMS) capability, may be be a blend of iOS and OS X (not likely ios maxi or OS X mini, LoL) or OS X built out to become "OS X Touch".
So the naming might seem a bit ridiculous if one were to think that the ipad won't split into a consumer and pro line. But if it does, then there is a method to Apple's naming madness that just isn't apparent yet.