Datapoint: here in our small community of 36,000 people, we have Hotwire Communications “Fision” product with fiber to my home. I have subscribed to 300Mbps up and down for a decade now and it meets my needs and then some.
However, they do offer, today, 1.0Gbps for $75/month, 2.5Gbps for $90/month, and 5Gbps for $500/month, all with a $100 install fee. That’s today, using the fiber already run to my home, only requiring a phone call request to make happen. Totally unnecessary for me but definitely available. I expect 10Gbps availability is potentially soon but far exceeding my cost desire and needs. It would seem “more” is never enough.