It's all a marketing gimmick I'm afraid. To achieve 10 hours of battery life you have to have your screen on the dimmest setting, Wifi + Bluetooth turned off, and basically sitting idle doing nothing. Realistically you might gain another hour of battery life when doing your normal day-to-day tasks compared to the previous MacBook Pro's.![]()
Do you even bother reading their site? Apple posts exactly what tests they do and at what settings to get their time estimates.