I guess to each his own. To me, the Apple TV interface is way nicer and easier to use than the Google TV that comes on my Sony Bravia TV. The GTV interface is clunky, hard to navigate and is dull and looks bad. It's a pain to update apps and the OS. I also don't need to see all these promotions for other TV shows and movies all over the home screen. I will take the ATV interface all day. Also, I don't want to watch premium Apple TV+ shows (or any other shows/movies, for that matter) on a phone or computer screen. I have a big screen TV for a reason and I want to watch everything on it.