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The main issue is the base configuration, No one in their right mind will be purchasing 8gb 256gb any more, I'm just a normal user and 256gb is too small for me,

256Gb SSD is overkill for me. Even with a Windows virtual machine, 200+ gb photo library and probably less than 10 Gb of documents, I still have 133 Gb available on my MacBook Air.
 
Recession is coming.
Well, considering a recession occurs between roughly every 5 years

"Since World War II, we've gone an average of 58.4 months between recessions, or nearly five years."

to 6 years

"There have been 11 recessions since 1948, averaging out to about one recession every six years."


yeah, a recession is coming. Eventually.
 
It’s probably because a large proportion of the market upgraded to 13” last year and don’t see enough benefits of upgrading again.

On top of this summer is always a rough time of year for the retail sector with people on holiday (vacation) etc… once September hits sales will greatly improve
 
Yes, the MacBook Air was named as such because it was the thinnest and lightest laptop in the lineup AT THE TIME.

The latest MacBook (now discontinued) weighed 2.03 pounds and was Apple's thinnest and lightest laptop ever. At the time, there was also a MacBook Air in the lineup which was actually thicker and heavier.

Perhaps I'm wrong, but it seems weird to have a MacBook Air without a MacBook in the lineup, especially when, again, the latest MacBook was already thinner and lighter than all previous and current MacBook Airs.
Maybe "Air" no longer refers to how small/light it is, but rather to the fact that the MacBook Air no longer has a fan and is passively "air" cooled
 
in the US its simple, everyone is spending their $ on air travel/hotels and the "experience" NOT on computers, phones, etc.
They are catching up from COVID..
 
I do some video editing myself on an M1 desktop. Tip: export edited video to prores file (this will be relatively quick). Then compress for YouTube with the free Handbrake app with one of the VideoToolbox choices. It is crazy fast. Try it and see for yourself.
Oh really? I'll give it a go. I use FCPx so I assumed it was going all the things.
 
Bring back the 12” MacBook with the new M chips.
Having an 12" ultra petite MacBook would have been very attractive because of the iPhone/12" MacBook pairing potential similar to how I love carrying around a iPad mini 6 with a iPhone 14 pro. Both take up hardly any room and are light enough to go anywhere.

This 15.5" MBA was like expecting to get a much cheaper 16.2" MBP for a lot of people. I totally get the attraction, but then it's not as light and compact as the 13.6" MBA which form factor works better when you are mobile., and riding in planes/trains, busses with tighter spaces, hauling your stuff in a bag or backpack.
 
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I really hope the 15 inch Air succeeds. I fear that there was no pent up demand for it as those people who needed the screen real estate will have bought a Pro and those who couldn't afford it will have bought a 13" Air, so without an M3 to encourage upgrading it's a small market.

I think a 12 inch Air might have actually done better than a 15 inch in the short term, as the closest equivalent in the range would be an iPad, from which you could well see a 12 inch Air as being an upgrade.

When M3 and M4 versions hit, I suspect the Air will re-balance more evenly between 13 and 15 inch sales.
 
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Car dealers are sitting on 100 plus day inventory now.
Where are you getting your info? June inventory levels declined from May. July numbers aren't out yet since the month isn't over, but I don't see days supply almost doubling from June.


The total U.S. supply of available unsold new vehicles stood at 1.95 million units at the end of June, off only slightly from a revised 1.96 million at the end of May, when inventory marked the highest level since April 2021. Inventory numbers include vehicles available on dealer lots and some in transit. As June closed, supply was up 75% from a year ago, or 835,000 units higher.

Days of supply stood at 53 at the end of June, up 39% from a year ago when days’ supply was 38. Days’ supply has been relatively stable for much of the year, hovering in the mid-50s. Historically, a 60-day supply across the industry was considered normal and ideal.




The total U.S. supply of available unsold new vehicles stood at 1.96 million units at the end of May, up from a revised 1.90 million at the end of April. Inventory numbers include vehicles available on dealer lots and some in transit. The close of May marked the highest level of supply since mid-April 2021. Supply was up 73% from a year ago, or 825,000 units higher.

Days of supply edged up to 55 at the end of May from an upwardly revised 54 at the end of April. That was 46% higher than the same time a year ago. Historically, 60 days’ supply across the industry was considered normal and ideal.
 
Truthfully, if the 13 and 15 inch Airs had been available at the same time, I would have gotten the 15 since most of my previous laptops have been 17 inch Windows machines. Now that I have the 13 inch, I don't miss the extra size for what I'm using it for.
This. I bought 13” M2 last year. I would have bought 15“ if it had been available. Now i won’t be upgrading for a very long time.
 
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Size isn’t a feature. Same battery life because “bigger” display, doesn’t make too much sense. Give us better camera, oled display, heck even more colors would be nice. People who wanted an air bought it a year ago, so a bigger option is too late.
 
I was initially tempted to upgrade my 2020 Intel 13" MBA, but decided not to for three reasons. In order:

1. Surprisingly, despite all the hate, my Intel i5 (with fan) performs perfectly well, even when coding and doing basic ML
2. I run my 13" at 1680x1050 so wouldn't get much more useful space when going to the 15"
3. The cost, as it's not cheap (and I wouldn't get much selling my current MBA)

So ... maybe next year.
How about: 4. You can run Windows w/ BootCamp much easier (and cheaper) than you can on the Silicon chips.
 
I was thinking about buying this but I already own the m1 air and it's not even showing a hint of being outdated, or even slower than when I bought it. Only people buying this, I think, would be people upgrading from an Intel machine.
 
Yes, but what people are finding- especially when they want more than what they may consider 2010 base specs- is that they can buy a 16" MBP with more power/flexiblity for the same or maybe even less money. For example, here's a selection of 16" MBPs in the Apple refurb store right now

It doesn't take much 15" MB Air upgrading to be in that ballpark. Yes, I'm comparing M2 new to M1 refurb but I'm also only considering purchases from Apple (third parties can do better than these prices sometimes).

I suspect these relative value collisions will get fixed by Apple in the Fall... by RAISING the pricing on the MBpros due to "inflation" or "supply chain" or the other reasons "we" sling around to justify any pricing Apple springs.

I agree with you, but comparing apples to apples, the cheapest *new* 16" MBP costs $2499 MSRP. Nearly twice as much as the cheapest 15" MBA at MSRP.

At one point, the 15" MBA will also come down in price, be available as a refurb, et.c.
 
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Oh really? I'll give it a go. I use FCPx so I assumed it was going all the things.

I do too. You'll likely be surprised. M1 is loaded with power for video processing. Handbrake seems to take great advantage of turning a polished, finalized prores file into a compact YouTube file. Just choose the preset you want and be sure to select the appropriate "video toolbox" option in the compression type choices.
 
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The lineup is a bit of a mess at the moment.

13 Macbook pro (with Touch Bar)
13 MacBook air
14 MacBook pro
15 MacBook Air
16 MacBook pro
Isn't this what created problems for Apple in the past? I feel the iPad lineup is a mess too.
 
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I agree with you, but comparing apples to apples, the cheapest *new* 16" MBP costs $2499 MSRP. Nearly twice as much as the cheapest 15" MBA at MSRP.

At one point, the 15" MBA will also come down in price, be available as a refurb, et.c.

Yes, but this article is implying less-than-desirable sales now with an abundance of Apple fans posting that this pricing conflict between price of a up-configured Air vs. existing MBpros are contributing to less-than-expected interest.

It had the very same effect on me. I was seriously interested in abandoning the usual of only buying a new MBpro 16" and going MB Air 15"... UNTIL I up-configured it to my own tastes and saw that I could buy a 1 inch BIGGER screen with many "pro" advantages for the same or even less money.

That collision kept me from pulling the trigger. And then with some thought about ridiculous pricing anyway, I took a crack at addressing the main problem with the existing MBpro- battery- and took the gamble on changing my own battery. Instead of spending at least $2K on a whole computer, I spent $55 and will now simply keep using a MBpro I already own. Yes, it's aging and Intel-based... but that too comes with the added benefit of full "bootcamp" for situations where Windows is required to help clients (vs. hoping that virtualized ARM Windows will be enough)... AND I could upgrade the SSD at a relative (competition-driven) bargain if it wears out or I just want more internal storage at any time.

This was literally a credit card in hand transaction derailment due to upgrade pricing. Now I may not MB shop again until maybe M4 or M5. I wonder how many other people were very interested in buying until they BTO'd one above base specs and had that pricing collide with MBpro pricing for "more computer."
 
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Isn't this what created problems for Apple in the past? I feel the iPad lineup is a mess too.

Probably but you can't be burgeoning $3T Apple (valuation) with only a tiny mix of products. No trillion dollar companies can be trillion dollar companies with a tiny handful product mix. Those days are gone... unless we want to wish back a much smaller Apple Inc too.

A tiny mix worked then because Apple was small. They probably had as many products as they could effectively manage at the size they were. Now they are the 64,000 LB Gorilla... Goliath if you will.

Could they drop a MB config and an iPad line? Yes. But they would likely need to slug in some replacement lines to prop up the Goliath-size, ever-growing appetite for "another record quarter for revenue and profit."
 
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