Marketing only stretches so far. The watch is a novelty that wears off quickly. Features are thin, and the features that are there are slow enough to frustrate most people. At some point, you'll be trying to do something on the watch, get frustrated with how slow and cumbersome it is, pull out your iPhone, and then realize you look insane having two electronic gadgets around the region of your hands, with the watch at your wrist and phone in your hand, and feel like a complete idiot/tech-addict. Completely extraneous and redundant. You'd be better off buying a second iPhone at that point - point is, you'd never do that, because you know that makes no sense. I had the watch for a week before realizing, in my heart of hearts, it's a foolish waste of money with very little redemptive qualities. Sure, millions of Apple Watch owners will go to bat for the device to defend their purchase decision, and that's fine. I get it, and I won't argue. Enjoy your watch..
It's not for most.
It looks to me that there have been a significant number of watches returned/sold second-hand on CL/eBay. I'd love to see the watch resale/return churn compared to gen 1 iPad or gen 1 iPhone. I'd be willing to bet watch churn is much more significant, and a clear indicator of initial interest. Could not agree more with analyst predictions of a decline in sales in 2016 watch sales.
Silver lining for the offended: I do believe the watch will eventually become a huge success, it's just going to take a while. 6-8 years. The roadmap ahead is a bit more long and winding than the phone and tablet. A lot of problems/limitations to be solved/overcame.