I took my son to the Miss State v TSUN (MSU Coach Dan Mullen's pet name for Ole Miss, The School Up North) yesterday. Wow, what an atmosphere. I haven't been to a game in three years and it has changed tremendously. The #hailstate end zone is only a part of the incredible marketing that is going on there.

First, I must say we were very lucky to have received "Club Level" tickets from my brother's friend. These aren't sky boxes, but is a club atmosphere with food, couches, televisions all inside; and twenty rows of chair back stadium seating outside below the room. We were out of the rain for the most part. (pic orientation altered during upload to MR)
View attachment 313963
The jumbo tron is beyond anything imaginable. With the slight rain, the fans actually get a better look at the game watching the jumbo tron, and my son and I caught ourselves watching it several times. They also added the ribbon boards across the stadium which are flashy and attention getting.

It was so nice to be able to take our cowbells to the game. The fans do really "ring responsibly." But we they ring it's loud.
There is always something going on from the jumbo tron: advertisements that are creative, fun, and attract the fans during timeouts. Music that gets everyone pumped. They played "All I Do is Win" towards the end, during a time out, and there's a part where the song stops, and EVERYONE in the stand stopped, raised their hands, and was quiet for that split second then began singing again when the song started up. There were even advertisements that made fun of our opponent.
Poor Ole Miss has lost their mascot (Rebel), their music (Dixie), and nothing has been done to retain any school spirit. Miss State's marketing is appealing to the younger crowd and it's working. "This is Our State" is working as a motto. The team's gold shoes and gold numbered uniforms were cool, I must say. Gold coming from the Battle for the Golden Egg, the funny looking trophy for the game. They can put us down all they want, but Miss State is winning the marketing game. My son is twelve and he can't wait to go to school there!


Maybe this is going on elsewhere, but a lot of wonderful changes have come about in three years. State has always been mediocre, but we've now had 16 straight sellouts, and the marketing is a huge reason!

First, I must say we were very lucky to have received "Club Level" tickets from my brother's friend. These aren't sky boxes, but is a club atmosphere with food, couches, televisions all inside; and twenty rows of chair back stadium seating outside below the room. We were out of the rain for the most part. (pic orientation altered during upload to MR)
View attachment 313963
The jumbo tron is beyond anything imaginable. With the slight rain, the fans actually get a better look at the game watching the jumbo tron, and my son and I caught ourselves watching it several times. They also added the ribbon boards across the stadium which are flashy and attention getting.

It was so nice to be able to take our cowbells to the game. The fans do really "ring responsibly." But we they ring it's loud.
There is always something going on from the jumbo tron: advertisements that are creative, fun, and attract the fans during timeouts. Music that gets everyone pumped. They played "All I Do is Win" towards the end, during a time out, and there's a part where the song stops, and EVERYONE in the stand stopped, raised their hands, and was quiet for that split second then began singing again when the song started up. There were even advertisements that made fun of our opponent.
Poor Ole Miss has lost their mascot (Rebel), their music (Dixie), and nothing has been done to retain any school spirit. Miss State's marketing is appealing to the younger crowd and it's working. "This is Our State" is working as a motto. The team's gold shoes and gold numbered uniforms were cool, I must say. Gold coming from the Battle for the Golden Egg, the funny looking trophy for the game. They can put us down all they want, but Miss State is winning the marketing game. My son is twelve and he can't wait to go to school there!


Maybe this is going on elsewhere, but a lot of wonderful changes have come about in three years. State has always been mediocre, but we've now had 16 straight sellouts, and the marketing is a huge reason!