Not only at the same price, but maybe cheaper at points actually. It is this idea that allows you now to buy an iPad or an iPhone at $1000 after millennia of innovations. It is this idea that today allows you to buy a car and a house ..........
What I do know, is that this constant rise in prices way, way above inflation its aggressive to the customer even if people still buy it! There are rises in price and rises in price. No one can say that it's not aggressive. Me as a customer, I'm feeling this as an aggression as I decided to be all in with Apple back when they launched the 3GS. A vote of confidence on my part. People disguise it, like to pretend that they can afford with their credit cards and so on, like to pretend that are more than actually are all the time. But no matter the amount of feel good stores and emojis they deploy people are feeling it, the aggression. I have a family of 4 so one can imagine! Or is this just for single man or woman, or couples that live for themselves and no one else?
I'm just apprehensive for them because when the customer starts to be aggressive back, you don't want that because goes out of control. You start getting not only unfavourable customers customer but also media, since journalists were also customers, humans. The examples of this happening you have for instance the Windows Phone phenomena, the customers aggressively rejected it, and the tech was not really that bad. It happened before to Apple a long time ago ...
If tou have no long term strategy or vision of what's next, and people are buying and money is in, than price it up and hope people follow! But if you really have a vision and feel it, you have other options. That is the difference between SJ as a CEO and TC it seams.