Having seen all the fun other sports have when they have a controversial moments, I think this will pull viewers in rather than exclude them. F1 is often too processed, too prim; yesterday was a bit off the rails and the story was better for it.
I actually had the opposite feeling. My co-worker, who had read about it but not seen it, asked me about it. She's extremely sports orientated - ex-Olympic sailor, now a downhill mountain biker. I showed her the YouTube clip of it and her response was "...that's it? That's what all the fuss is over? These boys need to man up".
The image of F1, where brave drivers valiantly battle with monstrous machines was completely destroyed by "He got in our way!" "No, I didn't!" "Wahhhh, I don't know why everyone is upset". The sport looked very silly by the end.