2019 iPhones Won't Have 'iPhone' on the Back According to So-Called Foxconn Worker

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Aug 14, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    We're likely less than a month away from a trio of new iPhones, and ahead of time, an anonymous user claiming to be a Foxconn factory worker in China has shared alleged details about the upcoming devices on Chinese question-and-answer site Zhihu. The list was posted July 30 and surfaced on Slashleaks today.


    While many of the details in the list have already been rumored, or at the very least sound plausible, this information is unverified and obviously could be faked. In other words, keep your expectations in check.

    Starting with design, the alleged Foxconn worker claims at least one of the new iPhones will be available in an all-new new dark green color. This lines up with a previous report from Japanese blog Mac Otakara that claimed the next iPhone XR will be available in new green and lavender finishes.

    The rear glass is said to have a matte appearance, in line with analyst Ming-Chi Kuo claiming all three 2019 iPhones will feature frosted glass casing.

    Interestingly, the leak suggests that the "iPhone" branding will be removed from the back of the devices. This isn't something we've heard before, but it is certainly possible that Apple believes the iPhone is now distinguishable enough for the name to be removed in favor of a more minimalistic design.


    As for the front, the design of the 2019 iPhones is said to be virtually the same as 2018 models, including the notch. However, due to the widely rumored removal of 3D Touch, the display is expected to be slightly thinner.

    The supposed Foxconn employee claims the next iPhone XS Max will have a 3,969 mAh battery capacity -- this is the first time we've seen that number. Other details in the list have been widely rumored, including triple-lens rear cameras, the Lightning connector living on, and 3D Touch being dropped.

    Last, the new iPhones are said to be available in similar 64GB, 256GB, and 512GB storage capacities, like the current iPhone XS and iPhone XS Max. It is unclear if this includes the iPhone XR, which currently tops out at 256GB.

    Again, this information has not been confirmed, so this falls into the "sketchy rumor" category. In just a matter of weeks, we'll find out for certain.

    Article Link: 2019 iPhones Won't Have 'iPhone' on the Back According to So-Called Foxconn Worker
  2. iDento macrumors 6502


    Sep 8, 2011
    iCloud Servers
  3. yaxomoxay, Aug 14, 2019
    Last edited: Aug 14, 2019

    yaxomoxay macrumors 68040


    Mar 3, 2010
    Wonder if we're getting closer to a new naming convention.
    Apple Watch
    Apple Card
    Apple Pay
    Apple TV
    Apple TV Plus
    Apple Store
    Apple Music
    Apple Phone
    Apple Pad/Tablet

    it would basically force everyone to think and say the Apple brand every single time.
  4. Mdracer macrumors newbie


    Jul 1, 2016
    is this going to make Chinese copy’s easier to make?
  5. ISprainedMyUvula macrumors newbie

    May 7, 2017
    Seriously, it's not gonna start at 128gb?!? Wow.
  6. MakeAppleAwesomeAgain macrumors member


    Nov 21, 2016
    Nothing makes sense anymore, I think it's time for Phil to go as well. The marketing department made a mess of almost every product category, only the names of the services make sense nowadays. Now they want to get rid of the 'iPhone' brand as well? What about this year's naming scheme? iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. Crazy. What's next? Rebranding of the iMac?
  7. cjrulli macrumors regular

    Feb 3, 2010
    I think you're on to something here. Even though I feel like iPhone is a powerful brand name in itself this just makes too much sense.
  8. Rafterman macrumors 68020

    Apr 23, 2010
    If true, 512GB would be disappointing, seeing that Samsung released a 1TB S10 earlier this year.
  9. yaxomoxay macrumors 68040


    Mar 3, 2010
    iPhone is certainly a strong brand, but to me the last moves from apple indicate that they want to get away from giving the impression of being an "iDevice" company just to make their "Apple" brand the very strong, unique, distinctive part of the company vs. the competition.
  10. cmaier macrumors G5

    Jul 25, 2007
    More likely iphone, iphone pro and iphone pro max, no?
  11. keysofanxiety macrumors G3


    Nov 23, 2011
    I'd say Apple-xxx for any services, but for the legacy hardware products I can't see them leaving iMac/iPhone/iPad. It's too ubiquitous and it rolls off the tongue better anyway.
  12. cmaier macrumors G5

    Jul 25, 2007
    IMac? Most macs don’t have an i-prefix and i can easily see them ditching it.
  13. yaxomoxay macrumors 68040


    Mar 3, 2010
    Apple TV, Apple Watch, and Apple Card are already physical products and not services. Let's add the Apple Car if it will ever see the light of the day.
    iPhone is incredibly strong, but I think that's starting to cause an issue to Apple overall.
    All the mac excluding the iMac don't have the i.
  14. mrbob88 macrumors newbie

    Aug 14, 2019
    I'd give this a 0% chance. iPhone isn't just a strong brand, it's probably the most recognizable and successful product ever. From a sales & marketing perspective, this would be the biggest mistake Apple could make in just about anything they do.
  15. macintoshmac, Aug 14, 2019
    Last edited: Aug 14, 2019

    macintoshmac macrumors 68040


    May 13, 2010
    I am more appalled at the starting storage capacities on the entire Apple lineup than anything else. They can call their products whatever they want to, but I do not think I would like to say Apple before everything. This reminds me of the long gone Mac OS (conception, if I am not wrong) days when they had the Apple logo for the Command key, and it did not look too good.

    Also, it is fine for an iPad to be called iPad Pro, but a phone to become iPhone or whatever-they-want-to-call-it Pro feels laughable to me. It might make perfect sense for Apple to do it, which would be why they would do it, if they do such a thing.
  16. MistrSynistr macrumors 65816

    May 15, 2014
    Changing the "iPhone" to "Apple Phone" would be a huge blunder. It reminds me of when WWF turned to WWE and half their viewership just DROPPED right off.
  17. 007p macrumors 6502a

    Mar 7, 2012
    The camera upgrade better be good.

    Sounds like a really boring / dull upgrade this time around, especially for them to start using iphone ‘pro’.

    Usb-c would have helped but for some reason they want to keep it till next year...
  18. Nibo macrumors newbie


    May 20, 2019
    51°30′30″ N 0°07′32″ W
    I believe this is a way to get read of the old “i” before everything, which reflects a previous era = Jobs era. It was pretty clear they are changing course in the iPhone 6 ketone when every new product and service they announced (first new categories without Steve) had  in front of them.

    Since then I was wondering how they will manage to change the names in older products like the iPhone and iPod. I still know people who can’t even spell them right (e.g. I-phone) imagine having to rebrand them.

    I think this might be the beginning. It’s pretty clever to have only an apple logo on a phone if you want to start training people calling it  phone. It will take time. It will take effort. But if true, this could be the first step.
  19. citysnaps macrumors 603

    Oct 10, 2011
    San Francisco
  20. fredrik9 macrumors regular


    Sep 30, 2018
    The iPhone-brand is just too important, I don't believe Apple will ever change that brand-name.
  21. dominiongamma macrumors 68000

    Oct 19, 2014
    Tempe, Arizona
  22. miniroll32 macrumors 65816


    Mar 28, 2010
    Make sense.

    We don't need the word iPhone stamped on the back to know it's an iPhone; you just look at the price and amount of storage.
  23. bensisko macrumors 65816

    Jul 24, 2002
    The Village
    Replace with “Apple All-in-one”? :rolleyes:

    IF this is true (HUGE “if”), removing the product branding from the device doesn’t mean they’re rebranding the device all together. If that were the case, then they would replace “iPhone” with “:apple: Phone”.
  24. myapple2019 macrumors member

    May 10, 2019
    Definitely disappointing as no 1TB option. 512 GB for me is obsolete already. With intel modem and obsolete maximum storage make an easy decision for me to skip 2019 release. Do not care much about latest camera. Thanks to Apple for this money saving for me. It looks like 2020 version have the most changes including 5g and possible 1TB and with Qualcomm modem.
  25. ACD0236 macrumors member


    Nov 2, 2016
    Ok, so no name on the back, no USB-C.

    But don't worry, you'll still get the notch!

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