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My 2 cents:

Mac
iMac 24'
iMac Pro 27'
MacBook 12' & 13'
MacBook Pro 14' & 16'
Mac
Mac Pro

iPad
iPad SE 10.2'
iPad 8.3' & 10.9
iPad Pro 11' & 12.9'

iPhone
iPhone 5.4' & 6.1
iPhone Pro 6.1 & 6.7

Watch
Watch SE 40mm, 44mm (Aluminum - Gps & Cellular)
Watch S7 41mm, 45mm (Aluminum - Cellular Only)
Watch S7 Pro 41mm, 45mm (Stainless & Titanium - Cellular Only)
 
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I want a Mac Mini Pro. Just put a Max chip in there. I don’t care if it somehow has a notch too.
Why would I give you that in a cheap machine when I can charge you +$5k for the same in a new Mac Pro? - Probably Apple.
 
Why would I give you that in a cheap machine when I can charge you +$5k for the same in a new Mac Pro? - Probably Apple.

There's a reason the high-end Mac Mini's are still on Intel pending transition, they will get at least an M1 Pro IMHO.

The Mac Pro's are rumored to come with 2X and 4X ("Quad") M1 Max configurations, which is what they should get to be competitive with the outgoing Intel models...
 
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My 2 cents:

Mac
iMac 24'
iMac Pro 27'
MacBook 12' & 13'
MacBook Pro 14' & 16'
Mac
Mac Pro

iPad
iPad SE 10.2'
iPad 8.3' & 10.9
iPad Pro 11' & 12.9'

iPhone
iPhone 5.4' & 6.1
iPhone Pro 6.1 & 6.7

Watch
Watch SE 40mm, 44mm (Aluminum - Gps & Cellular)
Watch S7 41mm, 45mm (Aluminum - Cellular Only)
Watch S7 Pro 41mm, 45mm (Stainless & Titanium - Cellular Only)

I would love to see
12” MacBook Air (M1-based resurrection of the discontinued 2015 MacBook)
13/15” MacBook (M2-based evolution of today’s MBA plus a larger screen option)
14/16” MacBook Pro (M1 Pro/Max)

This would give renewed meaning to the Air moniker (that product was arguably ahead of its time, plagued by a terrible keyboard and even worse chipsets). The upsizing of the Pro line makes room to finally provide a larger screen base notebook for those who just want screen, not specs.

I think this would tidy up the lineup nicely. Agreed that it’s time to stop using Air as a generic term and return it to meaning thinnest and lightest.

Others suggestions of iPad SE, iPad, and iPad Pro are also good ideas to align with iPhone and Apple Watch naming. It all seems so obvious, so we’ll see what Apple does.
 
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There's pluses and minuses to this idea. The minus I think is MacBook Air sounds more special.

What sneakers do you have? "Nike."

What sneakers do you have? "Nike Air."
If they do rename the new model simply “MacBook,” they’ll also release a new “MacBook Air” in the future that’s much thinner and perhaps based on the very thin (and discontinued) 2017 MacBook. There’s no way they’ll not use the “Air” branding, they just want to create a new, thinner version using the new chips and expand the lineup, maybe with a 14 or 15 inch version. The MacBook Air has largely become commoditized, so they will likely want to again make it a more premium option.
 
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“iMac Pro”—a name that shows Tim Cook’s cluelessness and that he is not a product person (because he is an MBA suit who cares more about shareholders than users).

Cook messed up Apple naming conventions. i-devices are named with an “i” to show that they are consumer devices. “Pro” devices are named with “Pro” to show that they are professional devices. That naming convention was created under Steve Jobs because he was a product person (because he cared more about users than about shareholders).

The iMac was created for the consumer market. The Mac Pro was created for professionals. The iMac Pro is a joke of a name because, although it is the most technologically advanced computer in the iMac line, it is not internally expandable like the Mac Pro. Professionals need internal expandability in their computers.

The iPhone Pro is a joke of a name because, although it is the most technologically advanced smartphone on the market, it is not predominantly a device for professionals.

Cook messed up other names, too. He messed up the “MagSafe” name by applying it to a phone charger that has absolutely nothing to do with keeping the phone safe from damage in the event that the wire is pulled.

Cook messed up the “Air” name which was meant to be the lightest weight product in a given category (because air is light). Under Jobs, the MacBook Air used the name “Air” because it was the lightest product in the MacBook product line. Under Clueless Cook, a MacBook named just “MacBook” was released which was lighter than the then-available MacBook Air. Also, the iPad Air is not the lightest iPad.

Nerd ?
 
I would love to see
12” MacBook Air (M1-based resurrection of the discontinued 2015 MacBook)
13/15” MacBook (M2-based evolution of today’s MBA plus a larger screen option)
14/16” MacBook Pro (M1 Pro/Max)

This would give renewed meaning to the Air moniker (that product was arguably ahead of its time, plagued by a terrible keyboard and even worse chipsets). The upsizing of the Pro line makes room to finally provide a larger screen base notebook for those who just want screen, not specs.

I think this would tidy up the lineup nicely. Agreed that it’s time to stop using Air as a generic term and return it to meaning thinnest and lightest.

Others suggestions of iPad SE, iPad, and iPad Pro are also good ideas to align with iPhone and Apple Watch naming. It all seems so obvious, so we’ll see what Apple does.
since 2017 apple naming is cringy as f to be honest, i really don't think XR, XS, Air, Mini, Pro Max, Liquid Retina XDR, Super Retina XDR, Liquid Retina XDR with ProMotion technology is good, it's confusing (!!!)

what wrong with regular names that really describe the product, like AirPods -> EarPods (the product is an ear-pod...)
 
a recent rumor from the leaker known as "Dylandkt" claimed that this new model may not be branded as the "MacBook Air." Instead, it would simply be the "MacBook."

This is what I've said in the past they should do, as it makes no sense anymore to call it "Air" when there's no thicker consumer Apple notebook (non "Pro") to compare it to anymore to warrant the name "Air"
 
it will be same as ipads


Macbook
Macbook Air
Macbook Pro (2 chips)
iMac
iMac Pro (Max chips)

Mac mini
Mac Pro (2 chips)
 
I agree with the earlier posts for simplicity:

MacBook (14")
MacBook Pro (14" & 16")

iMac (24", & possibly larger screen version but doubtful)
iMac Pro (only larger screen version with higher quality pro display)

Mac
MacPro

The "Mac" could retain MacMini naming and I would be OK with it. But MacPro will be a beast that no normal user will need or afford (if the current MacPro is any indication). The new MacPro will be an expensive beast, but likely a bit cheaper than the current intel versions. The margins on this machine are going to be insane.
 
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While I find Apple's product-naming conventions often confusing and inconsistent, when I'm in the market for a new Mac, iPad, or iPhone, I research the currently available products and pick the one that's best for me. I don't get all worked up over what the name is, especially regarding the endless debates over whether a product with the Pro name is really appropriate for professionals. I suspect most of the people on this site do their research, too. As for how average consumers deal with the confusing product names, some of them come to Apple fans like us for advice, some rely on salespeople, and some probably buy whatever their friends have without giving to much thought to whether it's what they really need. That said, I do agree that there are always gaps in their product lines, where they don't offer the exact combination of features that I want.
 
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That said, I do agree that there are always gaps in their product lines, where they don't offer the exact combination of features that I want.
That’s calculated to drive you to the up-sell model.
It used to be that it was limited to including a popular feature only on higher tier products (even though it was actually quite cheap), but that has been extended to outright crippling such as disabling ProRAW on the non-Pro iPhone models.
 
The Air was a perfect name for a thin and light laptop when building such devices was new and unheard of. Now it carries little meaning when when the consumer version of the MacBook is already going to be thin and light.

I'd miss the Air name, as I type this on my new 2021 Air.
 
“iMac Pro”—a name that shows Tim Cook’s cluelessness and that he is not a product person (because he is an MBA suit who cares more about shareholders than users).

Cook messed up Apple naming conventions. i-devices are named with an “i” to show that they are consumer devices. “Pro” devices are named with “Pro” to show that they are professional devices. That naming convention was created under Steve Jobs because he was a product person (because he cared more about users than about shareholders).

The iMac was created for the consumer market. The Mac Pro was created for professionals. The iMac Pro is a joke of a name because, although it is the most technologically advanced computer in the iMac line, it is not internally expandable like the Mac Pro. Professionals need internal expandability in their computers.

The iPhone Pro is a joke of a name because, although it is the most technologically advanced smartphone on the market, it is not predominantly a device for professionals.

Cook messed up other names, too. He messed up the “MagSafe” name by applying it to a phone charger that has absolutely nothing to do with keeping the phone safe from damage in the event that the wire is pulled.

Cook messed up the “Air” name which was meant to be the lightest weight product in a given category (because air is light). Under Jobs, the MacBook Air used the name “Air” because it was the lightest product in the MacBook product line. Under Clueless Cook, a MacBook named just “MacBook” was released which was lighter than the then-available MacBook Air. Also, the iPad Air is not the lightest iPad.
Cook doesn’t come up with the names, marketing does. Why does everyone seem to think Cook does everything at Apple? Do you know what a CEO does?
 
There's pluses and minuses to this idea. The minus I think is MacBook Air sounds more special.

What sneakers do you have? "Nike."

What sneakers do you have? "Nike Air."
If you want it to sound more special, then Apple should rename it the MacBook Air Max Plus SE :p

What sneakers do you have? "Nike."

What sneakers do you have? "Nike Air Max Plus SE."

It's got every Apple suffix in it except for "mini" and "Pro"
 
“iMac Pro”—a name that shows Tim Cook’s cluelessness and that he is not a product person (because he is an MBA suit who cares more about shareholders than users).

Cook messed up Apple naming conventions. i-devices are named with an “i” to show that they are consumer devices. “Pro” devices are named with “Pro” to show that they are professional devices. That naming convention was created under Steve Jobs because he was a product person (because he cared more about users than about shareholders).

The iMac was created for the consumer market. The Mac Pro was created for professionals. The iMac Pro is a joke of a name because, although it is the most technologically advanced computer in the iMac line, it is not internally expandable like the Mac Pro. Professionals need internal expandability in their computers.

The iPhone Pro is a joke of a name because, although it is the most technologically advanced smartphone on the market, it is not predominantly a device for professionals.

Cook messed up other names, too. He messed up the “MagSafe” name by applying it to a phone charger that has absolutely nothing to do with keeping the phone safe from damage in the event that the wire is pulled.

Cook messed up the “Air” name which was meant to be the lightest weight product in a given category (because air is light). Under Jobs, the MacBook Air used the name “Air” because it was the lightest product in the MacBook product line. Under Clueless Cook, a MacBook named just “MacBook” was released which was lighter than the then-available MacBook Air. Also, the iPad Air is not the lightest iPad.
Although you are spot on about certain things, you're wrong on others.

The 'I' devices was never meant to indicate consumer devices. It was states (by Steve, at one point) that the 'I' was for internet. This was when the iMac launched, as it was the first 'simple to connect' computer. To capitalize on the iMacs popularity, the iPod used the same naming convention - though it did not connect to the internet at the time, you connected it to your computer, and could download podcasts and music bought and or downloaded online. They carried the 'I' to the iPhone because it could connect to the internet, not a 'baby version' of the internet that other mobile phones did at the time. Again, this comes from the mouth of Jobs. the iPad followed the same naming procedure because it was a mobile device similar to the iPad.

Again, the 'I' wasn't meant to indicate a consumer device. Keep in mind, everything was a consumer device, with the exception of the PowerMacs at the time, which then became 'Mac' when the powerPC chip was left behind. (MacBook Pro, PowerMac) - the MacBook replaced the iBook, because they wanted to simplify the laptop names (MacBook/MacBook Pro) Again, the 'I' in iBook was there for 'internet' when it was launched.

As far as the iMac Pro, that was a fitting name for that weird little computer. It was exactly that - an iMac with Pro guts. And no, not every professional needs or wants to expand internally. Thats a really bad habit of 'computer people' who believe that THEIR needs and wants are the same as everyone in the world. Im a professional and I haven't expanded anything in any of my machines in over a decade. I have no desire to do so, and I work JUST fine without doing it.

Here's where you are right - iPhone Pro is a stupid name. The 'pro' doesn't belong n the phone lineup, its silly to do so. But they had to come up with some sort of differential between the tw models. I don't know what they might have chosen, but Pro is stupid.

Magsafe is just fine for the phones - thats what it is, a magnetically held charger. Just like on the laptops. On this you are off the mark.

Lastly, you are absolutely right about the MacBook Air - the 'Air' was there because it was thin and light. And it sat between MacBook and MacBook Pro. Having a MacBook Air without a MacBook, as they have done since they killed off the 12" MacBook, is like having a Medium and Large drink offering but no 'small'. It is incredibly dumb.

The produces should be simplified, as the article suggests - MacBook and MacBook Pro, iMac and iMac Pro (should they ever get around to releasing one with the more powerful M chips), iPad mini, iPad and iPad Pro (Lets dump the current entry level iPad and have them all be screen to screen without the home button)

Finally, the iPhone - the names of the iPhones are mind numbingly stupid. The 2021 iPhones were called iPhone 13. I believe they are on the 17th version of the phone. SO what's the stupid 13 nonsense? (Here is the list of iPhones - forgive me if I missed one... iPhone, 3G, 3Gs, 4, 4S, 5, 5S, 6, 6S, 7, 8, X, XR, XS, 11, 12, 13) and im not counting the SE versions or the plastic 'C' versions)

They need to stop this insanity and just call it 'iPhone'. On paper, call it 'iPhone 2022' like they do to label the Macs. These numbers are rigoddamndiculous.

Get rid of the 'Pro' name, drop the 'mini iPhone' that no one wants, and just keep it simple.

iPhone, iPhone Max.
 
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Just go back to the early Steve Jobs days, but make it up to date.

Use just two different names for the computer lineup.

Notebooks:
Macbook
Macbook Pro

Desktops without a screen:
Mac
Mac Pro

Desktops with a screen:
iMac
iMac Pro

The size of the iMac screen should not be used in the name.

Use calendar years for the touch screen lineup, since these receive basically always annual updates.

Tablets:
2021 iPad
2021 iPad Mini
2021 iPad Pro

Phones:
2021 iPhone mini
2021 iPhone
2021 iPhone Pro

the size of the screen should not be used in the name, since they are internally the same device, only the screen is larger.

Use generations for Audio devices

Third generation AirPods
First generation AirPods Pro
First generation AirPods Studio (yes, the AirPods Max should have gotten this name)
Your thoughts are nearly the same as mine on the naming.

However, I disagree with the Mac mini just being Called a Mac. If were going to talk about simply 'Mac' as a name, I would suggest that for the iMac. Because the beauty of the original Mac was that it had a screen built in. Mac (replacing 'iMac' ) and Mac Pro for the desktops, MacBook and MacBook Pro for the laptops - that all makes sense to me. But what the hell to call the current Mini, when the word 'mini' doesn't immediately suggest 'screen less'?
 
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Pricing for this thing is going to be ridiculous. I wish they woulf offer a regular larger screened iMac as well as an iMac Pro.
How do you know?
Maybe they will offer three versions, with M, M Pro, and M Max options?
It really wouldn't hard from a manufacturing point of view.

But of course, no matter what they sell, and no matter how good it is people are always going to complain.
If the low end M-based version costs $1000, people are going to whine that it's unfair that they have to pay $2500 for the Max version...
 
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HP is truly a terrible company, but I was looking forward to Apple picking up their naming conventions. What would be cooler than a Macbook Air x360 Convertible - 15t-er000 touch?
 
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