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2022 'MacBook' and 'iMac Pro' Could Help Apple Simplify Its Naming Strategy

ThomasJL said:
“iMac Pro”—a name that shows Tim Cook’s cluelessness and that he is not a product person (because he is an MBA suit who cares more about shareholders than users).

Cook messed up Apple naming conventions. i-devices are named with an “i” to show that they are consumer devices. “Pro” devices are named with “Pro” to show that they are professional devices. That naming convention was created under Steve Jobs because he was a product person (because he cared more about users than about shareholders).

The iMac was created for the consumer market. The Mac Pro was created for professionals. The iMac Pro is a joke of a name because, although it is the most technologically advanced computer in the iMac line, it is not internally expandable like the Mac Pro. Professionals need internal expandability in their computers.

The iPhone Pro is a joke of a name because, although it is the most technologically advanced smartphone on the market, it is not predominantly a device for professionals.

Cook messed up other names, too. He messed up the “MagSafe” name by applying it to a phone charger that has absolutely nothing to do with keeping the phone safe from damage in the event that the wire is pulled.

Cook messed up the “Air” name which was meant to be the lightest weight product in a given category (because air is light). Under Jobs, the MacBook Air used the name “Air” because it was the lightest product in the MacBook product line. Under Clueless Cook, a MacBook named just “MacBook” was released which was lighter than the then-available MacBook Air. Also, the iPad Air is not the lightest iPad.
Click to expand...

Or just change your understanding of a word.

Pro = more expensive.

Problem solved.

Only so-called pro users gets irate about Apple's model naming even though they are the ones who are best equipped to buy the machine they need irregardless of the name.
 
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ThomasJL said:
“iMac Pro”—a name that shows Tim Cook’s cluelessness and that he is not a product person (because he is an MBA suit who cares more about shareholders than users).

Cook messed up Apple naming conventions. i-devices are named with an “i” to show that they are consumer devices. “Pro” devices are named with “Pro” to show that they are professional devices. That naming convention was created under Steve Jobs because he was a product person (because he cared more about users than about shareholders).

The iMac was created for the consumer market. The Mac Pro was created for professionals. The iMac Pro is a joke of a name because, although it is the most technologically advanced computer in the iMac line, it is not internally expandable like the Mac Pro. Professionals need internal expandability in their computers.

The iPhone Pro is a joke of a name because, although it is the most technologically advanced smartphone on the market, it is not predominantly a device for professionals.
Click to expand...

Or just change your understanding of a word.

Pro = more expensive.

Problem solved.

Only so-called pro users gets irate about Apple's model naming even though they are the ones who are best equipped to buy the machine they need irregardless of the name.
 
ThomasJL said:
“iMac Pro”—a name that shows Tim Cook’s cluelessness and that he is not a product person (because he is an MBA suit who cares more about shareholders than users).

Cook messed up Apple naming conventions. i-devices are named with an “i” to show that they are consumer devices. “Pro” devices are named with “Pro” to show that they are professional devices. That naming convention was created under Steve Jobs because he was a product person (because he cared more about users than about shareholders).

The iMac was created for the consumer market. The Mac Pro was created for professionals. The iMac Pro is a joke of a name because, although it is the most technologically advanced computer in the iMac line, it is not internally expandable like the Mac Pro. Professionals need internal expandability in their computers.

The iPhone Pro is a joke of a name because, although it is the most technologically advanced smartphone on the market, it is not predominantly a device for professionals.
Click to expand...

Or just change your understanding of a word.

Pro = more expensive.

Problem solved.

Only so-called pro users gets irate about Apple's model naming even though they are the ones who are best equipped to buy the machine they need irregardless of the name.
 
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DMG35 said:
Nope. I can see ridiculous as being super expensive. Doesn’t mean I’m complaining about it, just means I think it will be “ridiculously” priced. It also doesn’t mean I won’t buy it as I currently use an iMac Pro now.

Thank you though for attempting.
Click to expand...

You’re welcome.

MacAddict1978 said:
That's you. So when you hit a wall with memory and storage, or graphics cards, you go out and drop a crap pile of cash on a whole new machine.

For everyone else not wanting to chuck a$3K-$12K machine in the trash after a few years where the processor, display, and most things are still perfectly fine for the software out there for years to come but needs more ram or storage that is hundreds of dollars vs. thousands, being able to upgrade and expand is important.
Click to expand...

Correct. Almost everyone simply buys a new machine after 3-4 years. Spending $12K is also rarely a wise decision. The components depreciate too fast no matter what.
 
They should be named iPhone Max Max. Not really much difference between iOS and macOS anymore. Well, except that iOS is not as neglected as macOS.
 
ThomasJL said:
“iMac Pro”—a name that shows Tim Cook’s cluelessness and that he is not a product person (because he is an MBA suit who cares more about shareholders than users).

Cook messed up Apple naming conventions. i-devices are named with an “i” to show that they are consumer devices. “Pro” devices are named with “Pro” to show that they are professional devices. That naming convention was created under Steve Jobs because he was a product person (because he cared more about users than about shareholders).

The iMac was created for the consumer market. The Mac Pro was created for professionals. The iMac Pro is a joke of a name because, although it is the most technologically advanced computer in the iMac line, it is not internally expandable like the Mac Pro. Professionals need internal expandability in their computers.

The iPhone Pro is a joke of a name because, although it is the most technologically advanced smartphone on the market, it is not predominantly a device for professionals.

Cook messed up other names, too. He messed up the “MagSafe” name by applying it to a phone charger that has absolutely nothing to do with keeping the phone safe from damage in the event that the wire is pulled.

Cook messed up the “Air” name which was meant to be the lightest weight product in a given category (because air is light). Under Jobs, the MacBook Air used the name “Air” because it was the lightest product in the MacBook product line. Under Clueless Cook, a MacBook named just “MacBook” was released which was lighter than the then-available MacBook Air. Also, the iPad Air is not the lightest iPad.
Click to expand...
You know, I read the first sentence about Cook being "clueless" and could not go any further. Seriously, APPL recently closed at an all time high as the most valuable company in the world, with a market cap over $2.94 Trillion. It will likely be the first company to exceed $3T in value, and people still talk about how Cook is "clueless". He has been at the helm of the company for a decade (since Aug 2011), and the company is wildly successful. Is he perfect? No, of course not. But really, who could have done a better job?

1639262850871.jpeg
 
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So if I want a smaller iMac with 32GB RAM? My current 21.5” is already big enough for me and I certainly don’t want to go bigger than the 24” but I need the extra memory.
 
Come on dude, you know trolls on the Internet know more than the collected minds of a highly successful multi-trillion dollar company...! ;^p

But speaking of naming conventions and "Pro" products, I await the computer in my sig...!
 
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TheLunaPark said:
So if I want a smaller iMac with 32GB RAM? My current 21.5” is already big enough for me and I certainly don’t want to go bigger than the 24” but I need the extra memory.
Click to expand...

Maybe future M2 offerings will allow up to 32GB of RAM (and possily double the memory channels, thereby increasing the UMA bandwidth)...?
 
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I think Apple should offer three tiers:

Consumer Level
  • iPhone SE
  • Apple Watch SE
  • iPad 9
  • MacBook Air (current model with periodic processor updates, e.g. M1->M1X or M2), should be rebranded as SE
  • Mac mini
Premium Level
  • iPhone 13
  • Apple Watch
  • iPad Air (larger screen and multiple colors)
  • MacBook (new rumored model with larger screen and multiple colors and M2 or M1X processor)
  • iMac 24in
Pro Level
  • iPhone 13 Pro mini and max
  • iPad Pro 11 and 12.9in
  • MacBook Pro 14 and 16in, M1 Pro & M1 Max
  • iMac Pro
An Apple Watch Pro is probably unnecessary.

At some point they will need to clean-up the "Air" moniker confusion, but they could still advertise and market the three tiers to help customers identify the best product for their needs.
 
Why isn’t there just a straight up Macintosh?

Also fwiw I still think they should have an answer to the arduino/raspberrypi space. Somethings than 140 bucks that has decent hookups for diy spaces. Something like an iPhone but with some ports to make it functional.
 
I suspect the iBook name was dropped because it was the only Mac that didn't include the word "Mac". The iBook name can eventually be re-used for an iOS-based laptop, which might be popular for schools. I'd definitely buy an iOS laptop priced around $600.
 
ThomasJL said:
“iMac Pro”—a name that shows Tim Cook’s cluelessness and that he is not a product person (because he is an MBA suit who cares more about shareholders than users).

Cook messed up Apple naming conventions. i-devices are named with an “i” to show that they are consumer devices. “Pro” devices are named with “Pro” to show that they are professional devices. That naming convention was created under Steve Jobs because he was a product person (because he cared more about users than about shareholders).

The iMac was created for the consumer market. The Mac Pro was created for professionals. The iMac Pro is a joke of a name because, although it is the most technologically advanced computer in the iMac line, it is not internally expandable like the Mac Pro. Professionals need internal expandability in their computers.

The iPhone Pro is a joke of a name because, although it is the most technologically advanced smartphone on the market, it is not predominantly a device for professionals.

Cook messed up other names, too. He messed up the “MagSafe” name by applying it to a phone charger that has absolutely nothing to do with keeping the phone safe from damage in the event that the wire is pulled.

Cook messed up the “Air” name which was meant to be the lightest weight product in a given category (because air is light). Under Jobs, the MacBook Air used the name “Air” because it was the lightest product in the MacBook product line. Under Clueless Cook, a MacBook named just “MacBook” was released which was lighter than the then-available MacBook Air. Also, the iPad Air is not the lightest iPad.
Click to expand...
I think you are right in your analysis. Despite Apple's success, the naming convention has been wrong for too many years. Going back to simplicity and clarity is needed.
 
Personally I still like the MacBook Air and would be happy to see a general M2 chip conversion - with the MacBook Plain being normal looking MacBook design for the middle of the range products. Maybe the M1 stays with the air and the M2 heads to the plain MacBook

On the iMac side, just use the iMac name plus screen size. Let's have a basic 27" (or 30") display with the M1 or M2 processor at the base and then go Pro and Max for processor (and price) upgrades. Let the consumer drool over the larger display and then let them learn the difference between the multiple larger iMacs when discussing prices with the Apple Store Staff.

That approach also opens the door to a bigger (30") display in the future with out a lot of name changing.
 
ThomasJL said:
“iMac Pro”—a name that shows Tim Cook’s cluelessness and that he is not a product person (because he is an MBA suit who cares more about shareholders than users).

Cook messed up Apple naming conventions. i-devices are named with an “i” to show that they are consumer devices. “Pro” devices are named with “Pro” to show that they are professional devices. That naming convention was created under Steve Jobs because he was a product person (because he cared more about users than about shareholders).

The iMac was created for the consumer market. The Mac Pro was created for professionals. The iMac Pro is a joke of a name because, although it is the most technologically advanced computer in the iMac line, it is not internally expandable like the Mac Pro. Professionals need internal expandability in their computers.

The iPhone Pro is a joke of a name because, although it is the most technologically advanced smartphone on the market, it is not predominantly a device for professionals.

Cook messed up other names, too. He messed up the “MagSafe” name by applying it to a phone charger that has absolutely nothing to do with keeping the phone safe from damage in the event that the wire is pulled.

Cook messed up the “Air” name which was meant to be the lightest weight product in a given category (because air is light). Under Jobs, the MacBook Air used the name “Air” because it was the lightest product in the MacBook product line. Under Clueless Cook, a MacBook named just “MacBook” was released which was lighter than the then-available MacBook Air. Also, the iPad Air is not the lightest iPad.
Click to expand...
I disagree. The “i” stopped being a consumer prefix the day Jobs announced the iPod. There is already an iPad Pro, so why not an iMac Pro. iMac is the name used for Apple’s all-in-one desktop, regardless of power. iMacs have been used in professional settings, schools, research institutions and companies for over 20 years.

We are moving towards product lineups where every product gets three models: one pro, on middle-ground and one low-end.

For the iPad it’s iPad, iPad Air, and iPad Pro.
For laptops it could be MacBook, MacBook Air, and MacBook Pro.
For phones it’s iPhone SE, iPhone, and iPhone Pro.
For all-in-one desktops it might just be iMac SE, iMac, and iMac Pro.
For BYODKM desktops it could be Mac mini, Mac mini “server”/“pro”/“max”, and Mac Pro.
The watch has Apple Watch “previous Gen”, Apple Watch SE and Apple Watch.
Etc etc.

Makes sense to me.
 
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