Rather than criticise them for that, perhaps ask why the can do it more quickly than Apple. If they can do it first, and say they're first, then good luck to them. Perhaps Apple could try to be first a little more often these days, like they used to be rather than churning out almost identical phones most years.and then samsung will now have a phone in 1-2 years without visible frames or bezels just so that they can say FIRSTTTTT