Apple's Mac Shipments Are Soaring, Here's Why

[MacRumors]

Apple recorded the highest year-over-year growth among major computer vendors in the United States during the first quarter of 2025, with Mac shipments increasing 28.7% and market share rising from 14.2% to 16.0%, according to newly published data from Canalys.

Shipments of desktops and notebooks to the United States reached 16.9 million units in the first quarter of 2025, representing a 15% increase compared to the same period last year. Apple shipped 2.705 million units, up from 2.102 million in the first quarter of 2024. This gain was the highest among the top five vendors, outpacing Lenovo's 19.9% growth and significantly exceeding Dell's 8.3% and HP's 13.1%. Apple was the only top-five vendor to grow its U.S. market share by more than 1.5 percentage points during the quarter.

The first quarter surge in computer shipments is primarily attributed to vendor efforts to front-load inventory ahead of anticipated U.S. tariff changes. Canalys analysts noted that this proactive sell-in activity resulted in elevated inventory levels across the board. This inventory overhang, combined with increasing economic pressures on consumers, will likely continue to suppress further shipment growth for the remainder of the year.

Canalys projects total U.S. PC shipments to grow by only 2% for full-year 2025, with a more pronounced 4% growth forecast in 2026. According to Canalys, the total number of desktop and notebook shipments in the U.S. in 2024 was approximately 69.2 million units. That figure is expected to rise to 70.4 million units in 2025 and to 73.0 million units in 2026.

Article Link: Apple's Mac Shipments Are Soaring, Here's Why

 

[gpat]

Once again, Microsoft is Apple's biggest benefactor.
They're screwing up Windows so much that Apple and Linux developers will never cease to thank them enough for it.

 

[Plutonius]

It seems like everyone around me is buying the MacBook Air.

 

[turbineseaplane]

Apple's Mac Shipments Are Soaring, Here's Why



Here's why:

The first quarter surge in computer shipments is primarily attributed to vendor efforts to front-load inventory ahead of anticipated U.S. tariff changes

 

[Sirious]

It seems like everyone around me is buying the MacBook Air.

It's a great computer and its quite decently priced (argument for another day!). Love mine to bits!

 

[anthonymoody]

The never-ending trend of web services replacing local applications definitely favors the Mac. The hardware is demonstrably superior.

 

[DelayedGratificationGene]

It’s not the overall increase in sales but the market share gains that are key for Apple

 

[CharlesShaw]

[hypnotized monotone voice] "mini too cute. Must buy mini."

 

[Shalev Lazarof]

Once you become exposed to the ecosystem and understand the mindset and philosophy, there is no going back

 

[Jay Tee]

I'm so frustrated with tech-ignorant people, stretching out their filthy, oily fingers and touching my MBA's screen.

Keep your fingers where they are !!

 

[HouseLannister]

Tariffs. The auto industry saw the same boom. And now sales are down again. It's a blip and not a trend.

 

[STLCardsfan]

I added 2 Macs to my inventory that quarter…happy to see these results as it ensures continued growth in 3rd-party development for this ecosystem.

 

[thejadedmonkey]

[hypnotized monotone voice] "mini too cute. Must buy mini."

Tell me about it. I have no need for one, at all, yet I want to buy one. I don't get it.

 

[DelayedGratificationGene]

Apple's Mac Shipments Are Soaring, Here's Why



Here's why:

No you’re missing it….the big market share expansion is the news

 

[azentropy]

Combination of a bunch of things. But no doubt the M4 MacBook Air sand Mac minis are really good values (yes even with 256GB storage on the base).

 

[Spock]

Now would be the time for Apple to start really pushing more into gaming.

 

[AppleTO]

Also, half a billion Windows machines are about to go in the trash. People are upset.

 

[ralphdaily]

We got the new mini. It’s very, very nice.

 

[turbineseaplane]

Also, half a billion Windows machines are about to go in the trash. People are upset.

People should install Windows 10/11 LTSC.

(I just did this week and it was really enlightening. De-junked Windows is actually pretty great)

The TPM thing is totally forced obsolescence.

Really disappointing from MSFT.

 

[tenthousandthings]

Feeling sorry for 15" MBA, left out of the group photo…

 

[MaxBurn]

#1 Microsoft Windows is a dumpster fire experience
#2 Microsoft Windows 11 hardware requirements are stupid and require new computers
#3 Mac is killing off the intel models soon
#4 Linux still not really ready for prime time

 

[ab2c4]

For myself, after years of being frustrated with Windows and what I feel is its slow decline (it just continues to get worse and worse in my opinion and I work in IT to support it), and then with Microsoft trying to get many millions of users to throw away our perfectly good computers because they "can't run Windows 11"......I said good bye to Microsoft and bought a Mac for myself, my first Mac ever.

I now routinely encourage people to either switch to a Mac or Chromebook as Windows becomes more and more of a mess and tell them about me making the switch. Microsoft's decision making regarding what they are doing in many regards with Windows is baffling and frustrating as a user and support person.

 

[ignatius345]

The first quarter surge in computer shipments is primarily attributed to vendor efforts to front-load inventory ahead of anticipated U.S. tariff changes.

Just on a personal level, I updated my M1 Air and M1 iMac to the M4 versions early this year, for exactly this reason. Turns out prices have not (yet) blown up, but the amount of Trump-inflicted uncertainty in the economy right now is just untenable.

 

[ab2c4]

Also, half a billion Windows machines are about to go in the trash. People are upset.

Absolutely. I was so disgusted with Microsoft forcing me to buy a new pc that I instead went out and bought a Mac. No more Windows for me.

I'm sure some of the increase in Mac sales is from current Mac users trying to get ahead of the tariffs, but I'm sure some of the sales are coming from people like me that are abandoning Windows.

 

[citysnaps]

It seems like everyone around me is buying the MacBook Air.

I bought an M4 MacBook Air around a month ago. It's an outstanding laptop. I like it much better than the M2 MBP that I previously used.